Archive for August, 2011
Wisconsin Family Farmers, Music Industry and Farm Aid Band Together to Help Drought-stricken Oklahoma Farmers
CAMBRIDGE, Mass. — Trucks carrying hay donated by Wisconsin farmers arrive today in Oklahoma City to assist farmers and ranchers devastated by drought in the area. The plan came together at the annual Farm Aid concert, held Saturday, August 13, in Kansas City, Kan., where farmers shared stories of parched farmland and starved livestock.
“Farmers come to the Farm Aid concert from all over the country, and the natural disasters that have affected farmers this year were a common theme. Oklahoma farmers said their region had such terrible drought that many farmers and ranchers could not feed their herds and had no choice but to sell their animals,” said Joel Morton, Farm Aid’s Farm Advocate. “That’s when the idea came together—farmers with hay would donate to farmers in need and Farm Aid would find a way to provide transportation.”
The haylift is possible through the generosity of family farmers seeking to do what they can to help their fellow farmers. Wisconsin-based Family Farm Defenders put the call out for hay donations and farmers stepped up to the plate to deliver. Federation of Southern Cooperatives/Land Assistance Fund also took direct part in planning the haylift. The hay will be delivered to the Oklahoma Black Historical Research Project, which is coordinating distribution.
“We’ve had fifty-two days straight of 100-degree weather and we just plain need hay,” said Willard Tillman, executive director of the Oklahoma Black Historical Research Project. “We deeply appreciate the help and look forward to returning the favor should Wisconsin farmers ever be in trouble.”
Also immediately answering the call to help family farmers are the professionals who produced the Farm Aid concert. Charlie Hernandez, Farm Aid’s 2011 concert production manager, is the founder of Just a Bunch of Roadies, a coalition of companies and individuals in the live touring industry formed in 2010 in response to the Haiti earthquake. Within hours of receiving Farm Aid’s request for transportation, Hernandez had secured two trucks donated by Shomotion LLC, a company providing specialized transportation and logistics solutions for touring acts and special event production.
Other parts of the U.S. have been drastically impacted by drought and Farm Aid hopes this will be the first of a number of haylifts. If you would like to donate, or have hay or transportation to make available, please contact Farm Aid at (617) 354-2922 or gro.diamrafnull@plehmraf.
Farm Aid’s mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host an annual concert to raise funds to support Farm Aid’s work with family farmers and to inspire people to choose family farm food. Since 1985, Farm Aid, with the support of the artists who contribute their performances each year, has raised more than $39 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the dominant system of industrial agriculture and promote food from family farms.
Remembering a patient listener and extraordinary communicator, Saul Solorzano
Though it may not seem to be the case, any great communicator has to be a great listener as well, and there is no doubt that Saul Solorzano was just that. I met Saul more than 20 years ago when I was just learning to speak Spanish. Though my aptitude wasn’t great, I have always been a person with a lot to say, and Saul would listen. I am not sure how much of what I said made sense or if it was even that comprehensible, but Saul listened with the patience of a man much older and wiser than his years. This capacity to listen patiently, to wait and ruminate, and then break into an ear-splitting grin when he had something to say is what I will always remember about him. His incredible ability to listen, and listen and then listen some more put so many people at ease, because they truly felt heard. And so when he spoke on behalf of the community, people really felt that his words were those that they had shared with him, that his vision was made of up of so many voices and ideas from the community in which he lived and served for so many years. Saul—community leader, father, husband and extraordinary communicator for D.C.’s Latino community—was laid to rest today. Saul Solorzano, presente!
|Aunque no parece ser el caso, cualquier gran comunicador también tiene que ser gran oyente, y no cabe duda en mi mente que Saúl Solorzano fue precisamente eso. Conocí a Saúl cuando aprendía a hablar español hace más de 20 años. Y aunque mi aptitud era muy limitada, siempre he sido una persona habladora., y Saúl me escuchaba. No estoy seguro de cuánto de lo que dije tenía sentido o si fuera comprensible, pero Saúl me escuchaba con la paciencia de un hombre mucho más viejo y más sabio. Su capacidad de escuchar con paciencia, esperar y meditar, y luego sonreír de oreja a oreja cuando tenía algo que decir es algo que siempre recordaré. Pero fue su increíble habilidad para escuchar, escuchar, y escuchar un poco más queponía a tanta gente a gusto, porque se sentían realmente escuchado. Y así, cuando habló en nombre de la gente de la comunidad, sentía que sus palabras eran ésas que habían compartido con él. Sentía que las voces e ideas de la comunidad donde vivió y sirvió por tantos años ayudaron a crear su visión.. Saúl—líder de la comunidad, padre, esposo y comunicador extraordinario para la comunidad latina de DC fue enterrado el lunes, 22 de agosto. Saúl Solórzano, presente!|
Today is World Photography Day
|Today is World Photography Day, an annual event celebrating photography through the simple act of sharing photos with other people around the world. This year, Vanguard staff chose to participate by submitting photos they have taken which are not only visually interesting, but also illustrate a lesson in effective communications. Enjoy!|
Crystal Borde – As a new photographer with a digital camera, I took photos of everything. I didn’t spend time composing my photographs. It took a while at the U.S. Air Force Memorial near the Pentagon to take this photo. From this experience, I learned that beautiful photographs take preparation and time. Photography and graphic design are very similar in that regard. Like great photographs, well-designed products require strategic thinking, time and lots of patience to be great. For creative, effective materials, communicators must “aim high” like the U.S. Air Force motto, and as the U.S. Coast Guard say, we must be “always prepared.”
|Andrew Overton – I took this photo at a Bon Iver concert at the 9:30 Club on Aug. 1. Simply using the Instagram and Twitter apps on my iPhone, I was able to edit the photo and share with my Twitter followers in seconds. It’s incredible to see how mobile technology and social networks have created living, breathing documentation of history—whether they’re small, intimate concerts like this or ground-breaking events like the Egyptian revolution and the London riots.|
|Brenda Foster – I’ve found that photography is about more than just being in the right place at the right time. It’s really about anticipating what the right place is going to be. During a beach vacation, I saw this Great Blue Heron stalking a fisherman, so I began stalking the bird. The heron was very bold, and in no time he had walked right up beside the fisherman hoping to steal the catch from his line. An odd couple was born.|
|Kathy Keller – Yes, dogs need good PR too! I volunteer with a local dog rescue, and so I know that the key to finding a home for them is to get great shots to post on their adoption profile pages—shots taken at their most relaxed moments. And everyone knows splashes of color are great at getting attention, so we have our dogs wear colored bandanas at our adoption events—and the photos of them are attention grabbers!|
|Rhea Jones – This photo ties into persuasive storytelling – it’s of my Aunt Laurel and her dog Brutus. The colors, background elements and expressions all play a part in telling the story. The picture makes the viewer feel like they’re experiencing the event firsthand.|
|LeAnne DeFrancesco – You’ve really never had a corn dog?! I didn’t think it was possible that people my own age in America could have missed out on this state fair and carnival delight. Like in social marketing campaigns, this revelation demonstrates that you should never assume you know everything about your audience … Focus group testing almost always reveals some surprises! This photo was taken just before my colleagues tasted their first corn dogs at Farm Aid 2011 in Kansas City.|
|Cameron Lane – I took this photo with a common point-and-shoot digital camera. It took nearly 30 minutes of scrolling through the camera menu, playing with the settings, and waiting for the right light to get this shot to come out the way I wanted it to look. This was certainly a case of making the best of the tools at hand to create something that perfectly communicates a moment.|
How to Bet Op Ed Success
In Sunday’s New York Times, the third richest person in the world penned an op ed asking President Obama and Congress to raise his taxes. Since then, Warren Buffett’s op ed is appearing everywhere. Political commentators are discussing the viability of his recommendation to tax the wealthiest in the U.S., media outlets are writing stories examining his perspective and, arguably most important, everyday people are using social media to share Buffett’s recommendation that the nation “Stop Coddling the Super-Rich.” Links to Buffett’s op ed are appearing over and over again in my Facebook, Twitter, Google+ and LinkedIn news streams.
What makes this op ed so special? It offers the elusive op ed trifecta: timeliness, an element of surprise and byline credibility.
- Buffett’s topic is timely and relevant. Many valid opinions exist about how best to address society’s ills, but only the most timely can make it into the news cycle. Buffett’s op ed comes on the heels of the debt ceiling debate and the tensions between balancing the budget and raising taxes.
- Buffett’s position is surprising and intriguing. What really catches readers’ attention, though, is his unlikely opinion about taxes. Buffett expresses an eager willingness to pay higher taxes to generate more government revenue, which is likely not an opinion shared by many of his fellow billionaires. Buffett, whose individual wealth could cover a significant portion of the United States’ debt, gives permission to U.S. policymakers in his op ed to tax wealthy Americans like himself at the same rate as the working public.
- Buffett is perceived as a credible expert. Attaching Warren Buffett’s byline to this op ed makes people want to read it and later discuss his surprising opinion with others. People know Buffett understands economics and the current financial crisis better than many, so when he goes on the record with recommendations about what the government should do to generate revenue, people will listen.
Sharing op eds and news articles now is so easy with social media, offering new opportunities to get a position out to a larger audience, as Mr. Buffett discovered. I suppose the rest of us taxpayers are so pleased by his willingness to share the tax burden, we’re sending his message to our friends and followers on social media. Buffett’s message spread via social media because his ideas validated what some Americans think about increasing taxes on the rich. Whether his plan is a good idea or not, Buffett’s op ed struck a common nerve; when your op ed is able to articulate a sentiment shared by many, you expand the number of people reading and recommending your op ed to their family, friends and colleagues with the click of a button. While people tend to also share op eds or articles they disagree with on their social media profiles, favorable positions tend to put an organization in the best light and generate positive responses from the social media community.
The increased integration of social media is raising the stakes for op ed success: Whereas the op ed trifecta used to be necessary for just getting your op ed placed, it is now essential for ensuring sharing via social media.
On the Road to Farm Aid to Save Family Farms
While many are hitting the road to Kansas City, Kan. this weekend for Farm Aid 2011, DCers got a taste of Farm Aid much closer to home earlier this week. On Monday, a contingency from Vanguard and other Farm Aid supporters turned out to support Will Dailey’s Road to Farm Aid tour at Jammin’ Java in Vienna, Va. Boston-based Dailey and his band The Rivals played a rousing set featuring old favorites and some energetic new material, getting the crowd excited for his performance at this weekend’s Farm Aid concert at LIVESTRONG Sporting Park in Kansas City, Kan.
A Farm Aid veteran, Will and his band conceived of the Road to Farm Aid tour as a way to raise awareness of Farm Aid’s mission to help strengthen and revitalize our food system in the days before the Kansas City concert. Stops so far have included Cape Cod, Mass., Philadelphia, Pa., and Louisville, Ky. Each stop has featured remarks from Farm Aid’s local partners, contests to win tickets to the concert, merchandise and more. It’s a great idea that may become a Farm Aid tradition going forward.
Tomorrow, Will will join Farm Aid board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews along with guest artists such as Jason Mraz, Jamey Johnson, Jakob Dylan and Rebecca Pidgeon in playing to a crowd of 25,000 in the brand new LIVESTRONG stadium, which is home to Sporting Kansas City, the city’s major league soccer team. While certainly no stranger to the Midwest, this will be Farm Aid’s first time in Kansas. The state is home to more than 65,000 farms, 85 percent of which are family-owned, and so it is a place where Farm Aid’s work is being carried out every day. Farm Aid brings the farm experience to concertgoers via family farm-identified, local and organic concessions, as well as HOMEGROWN Village, an opportunity to rub elbows with farmers and other local contributors to the sustainable agriculture movement.
This will be my fourth year volunteering at Farm Aid, and talking to Will after his show on Monday reminded me of the incredible commitment Farm Aid artists show to family farmers and the Good Food movement. They’re volunteers too; they travel their entire crew on their own dime, sometimes to play just a few songs given the full lineup at the event. And yet they are always incredibly gracious when we run them around to do media interviews or appear with farmers on the HOMEGROWN stage. So while Farm Aid is a cool musical festival, it’s the importance of the mission and the collective energy of the hundreds working together to help carry it out that keeps me and others coming back year after year.
In Memoriam: Ray Anderson, Green Business Champion Communicator
As communicators for social change, we know that our work won’t produce instant results, won’t necessarily earn us millions and won’t always be valuable in certain people’s eyes. As a green business pioneer Ray Anderson said, “Well, it’s hard. It’s the work of a lifetime. It takes an awful lot of patience and stick-to-itiveness.”
Anderson passed away Aug. 8 at age 77 from cancer. In 1994, he read Paul Hawken’s book “The Ecology of Commerce,” which explains the environmental havoc that businesses and industries wreak. The book shocked him into reforming his carpet business, Interface. His goal — “Mission Zero” — was to produce zero waste, have zero impact and leave zero carbon footprint by 2020. A self-proclaimed “recovering plunderer,” he wanted to “take from the earth only what can be renewed by the earth naturally and rapidly, not another fresh drop of oil, and to do no harm to the biosphere. Take nothing. Do no harm.”
While some people might think those views would be terrible for big business, Anderson effectively communicated that his reforms had the opposite effect. His costs went down and he attracted more customers because they wanted a company that was doing good by the environment. In addition to speaking about his work, Anderson wrote two books. He said, “Our people are galvanized around this shared higher purpose…[a]nd the goodwill of the marketplace is astonishing.”
This view also stands true in social change communications. PR agencies frequently get a bad rap for having soft drink and apparel clients, caring only about the bottom line and only doing “corporate social responsibility” to make a good impression. I’m proud to work at an agency that is galvanized by this shared purpose. Whether it be environment, education or mental health-related, it’s amazing the quality of work that emerges when employees are motivated by the power of positive social change.
Farm Aid adds KC Hometown Favorite Hearts of Darkness to Concert Lineup
KANSAS CITY, Kan. — Today, Farm Aid announced that Kansas City afro-beat, soul-funk band Hearts of Darkness will play at its all-day music and food festival this Saturday, Aug. 13. Hearts of Darkness recently performed at the Kanrocksas Music Festival this past Saturday.
As Willie Nelson, John Mellencamp, Neil Young, Dave Matthews and the rest of the Farm Aid 2011 lineup make their way to Kansas City for Farm Aid’s 26th annual benefit concert on Saturday, Aug. 13 at LIVESTRONG Sporting Park, Kansas City-area farmers, businesses and nonprofit organizations are pitching in to make sure this year’s benefit concert is distinctive to Kansas. These local partners will help Farm Aid inform concertgoers about the work family farmers do to protect our economy, our environment and our health in the HOMEGROWN Village; bring family farm-sourced ingredients to HOMEGROWN Concessions®; and achieve recycling and composting goals.
Information about local flavor at Farm Aid 2011:
• Farm Aid 2011 is the biggest family farm restaurant in Kansas, and it’s open for one day only! HOMEGROWN Concessions® at the Farm Aid concert features food with local or organic, family-farm-sourced ingredients, including family farm pork BBQ ribs, grass-fed beef brisket, Kansas-raised beef burgers, local veggie burgers, family-farm-raised chicken hotdogs, fresh garden salad and organic popcorn. Breads feature organic Kansas wheat, baked by two local bakeries. HOMEGROWN Concessions® will also highlight pork chops and pulled pork sandwiches from Missouri-based Patchwork Family Farms. At Farm Aid’s Youthmarket Farm Stand, staffed with local youth, concertgoers can buy fresh, local peaches, berries and granola from a small startup. Beverages include fresh lemonade and a local company’s iced coffee.
• Farm Aid’s HOMEGROWN Village will feature hands-on activities that give concertgoers a chance to meet farmers, get their hands dirty and learn about the ways family farmers are growing good food for us. From composting, meat processing and corn grinding to farm trivia games like, “Guess which country the food in your grocery store comes from” and the “Wheel of Agriculture,” concertgoers can learn more about the roots of their food.
• Farm Aid is partnering with Kansas City businesses in order to achieve minimal waste goals at LIVESTRONG Sporting Park. All compostable waste at the concert will be turned into valuable agricultural material to improve the health of soil. A sizeable volunteer effort will be on hand to help concertgoers differentiate between landfill-bound trash, recyclables like plastic and compostables, such as food waste and compostable foodservice-ware.
• Farm Aid merchandise will include T-shirts made from Texas transitional and organic cotton, with some of the cotton farmers in attendance. A local vendor is sewing neck coolers to keep concertgoers cool in the sun.
• Farm Aid is calling on all concertgoers to support the Farm Aid food drive by bringing non-perishable food or fresh produce to the concert. The food will be donated to Harvesters — The Community Food Network, which serves 26 counties in northeastern Kansas and northwestern Missouri and helps feed 66,000 people every week. Volunteers from Harvesters will be at LIVESTRONG Sporting Park during the concert collecting food. Suggested donation items include fresh produce, canned fruits and vegetables, cereal, peanut butter and hearty cold weather meals, like stew and soup. Learn more at www.harvesters.org.
• This year, Farm Aid is starting the festivities off early with the Farm Aid 2011 Kick Off Party set for Friday, Aug. 12. The event will feature local bands, including Oriole Post, family farm-sourced HOMEGROWN concessions, a farmers market, featuring fresh produce from local farms, and more than 20 lively exhibits from farm and food groups in the Kansas City region. LIVESTRONG will offer information about healthy eating tips through its local partners Cancer Action, Midwest Cancer Alliance and the Greater Kansas City YMCA. Members of the press interested in attending are asked to contact Maria Enie at moc.mmocnavnull@einem.
Additional Farm Aid 2011 details for concertgoers and fans at home:
• Farm Aid 2011 will feature performances by Farm Aid president and founder Willie Nelson and board members John Mellencamp, Neil Young and Dave Matthews, who will perform with Tim Reynolds, as well as Jason Mraz, Jamey Johnson, Jakob Dylan, Billy Joe Shaver, Lukas Nelson & Promise of the Real, Ray Price, Robert Francis, Will Dailey & the Rivals, Rebecca Pidgeon, The Blackwood Quartet, John Trudell and Hearts of Darkness.
• To help concertgoers combat high temperatures, there will be two misting tents on the Sprint Plaza of LIVESTRONG Sporting Park.
• The will be a designated smoking area located within an enclosed area just outside the south gates. The smoking area is accessible to all ticketholders regardless of seat location.
• Fans at home can watch Farm Aid 2011 streaming live from Kansas City on Saturday, Aug. 13 from 5-11 p.m. CDT at www.farmaid.org.
• Willie Nelson’s SIRIUS XM music channel, Willie’s Roadhouse (channel 56), will broadcast Farm Aid 2011 live from LIVESTRONG Sporting Park beginning at 2 p.m. CDT. In addition to the entire live concert, Willie’s Roadhouse listeners will hear backstage interviews and behind-the-scenes coverage hosted by SIRIUS XM’s Dallas Wayne.
Maria Enie (724) 816-3368
About Farm Aid
Farm Aid’s mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host an annual concert to raise funds to support Farm Aid’s work with family farmers and to inspire people to choose family-farmed food. Since 1985, Farm Aid, with the support of the artists who contribute their performances each year, has raised more than $39 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the dominant system of industrial agriculture and promote food from family farms.
About LIVESTRONG Sporting Park
LIVESTRONG Sporting Park is revolutionizing the way people engage in the fight against cancer by harnessing the passion and commitment of fans through the community of sports and entertainment. Located in Kansas City, LIVESTRONG Sporting Park is the first philanthropic stadium in the world. Sporting Club and the sport of soccer provide LIVESTRONG a great opportunity to spread health and wellness messages that underscore the spirit of cancer survivorship.
Bernadine Healy: Communicating Loudly and Proudly for Women’s Health
Some people communicate for social change with garden shears, slowly trimming the landscape to a more pleasing picture. Others communicate with a machete, lopping off deadwood and anything else that gets in the way of change.
Bernadine Healy, who died Aug. 6 at 67 of a recurrence of brain cancer, was one of the latter.
Healy’s career goal of medicine was established by age 12. A graduate of Harvard Medical School, she became a cardiologist and held positions at Johns Hopkins University and the Cleveland Clinic Foundation, among many other prominent organizations. Calling medicine the most noble of endeavors, Healy took the established medical culture and whacked away at the old, established ways of looking at patients, particularly women in mid-life and older. She later became the first woman to head the National Institutes of Health (NIH). If you see a public service announcement outlining all the symptoms that can mask a woman’s heart attack — such as fatigue or indigestion — you can thank Healy, who communicated loud and long that women were not just miniature men, and in fact needed their own course of study, which became the $500 million Women’s Health Initiative at NIH.
Like many outspoken communicators, Healy was not universally beloved and her knack for ruffling feathers in “old establishments” led to the end of her relationship with several organizations, including the American Red Cross right after the September 11 terrorist attacks. But her communications style cleared the path to a better understanding of women’s health, and her innovative policymaking has certainly saved countless lives through prevention.
Healy once said of her professional accomplishments: “I am proud that I never compromised my core beliefs, never wobbled on what I believed to be the right path and had the strength to endure both.”
What a terrific message for medicine and communications.
Upton Sinclair: Influential Investigator
“I aimed at the public’s heart, and by accident I hit it in the stomach.”
― Upton Sinclair
Upton Sinclair Jr. was a prolific author whose most acclaimed work, “The Jungle,” exposed the brutal conditions of the American meatpacking industry and led to the passage of the Pure Food and Drug Act of 1906.
Sinclair was born on Sept. 20, 1878 in Baltimore, Md. He studied at Columbia University and wrote dime novels and magazine articles to pay for his tuition. He continued to publish after he graduated, and in 1904 he was commissioned by the editors of the popular socialist newspaper Appeal to Reason to examine the lives of Chicago stockyard workers. He spent seven weeks undercover in the city’s meatpacking plants, learning every detail about the work itself, the home lives of workers and the structure of the business. “The Jungle” was born from this research and was first published in serial form in Appeal to Reason. In 1906, “The Jungle” was published in its entirety.
With the instant success of “The Jungle,” Sinclair became a true “muckraker,” a term coined by Theodore Roosevelt about reporters who were working to expose the downside to the Industrial Revolution. No novel since “Uncle Tom’s Cabin,” first published in 1851, had made such a social impact. Public pressure led to the Meat Inspection Act and the Pure Food and Drug Act, which established the Bureau of Chemistry that later became the Food and Drug Administration. Ultimately, Sinclair was disappointed that the novel had become known for exposing tainted beef rather than the poor treatment of immigrant workers, including women and children.
With the income he received from publishing “The Jungle,” Sinclair founded the utopian Helicon Home Colony in Englewood, N.J. In 1913, he moved to California and became actively involved in politics, organizing the socialist reform movement End Poverty in California (EPIC). He wrote and produced several films, including “¡Qué viva México!” in 1930-1932. He also hoped to become the Democratic nominee for Governor of California in 1934, but was defeated by Frank F. Merriam.
Sinclair died on Nov. 25, 1968. The Upton Sinclair House in Monrovia, Calif. is now a National Historic Landmark.
Galvin Electricity Initiative Leadership Update
CHICAGO — In the wake of the successful launch of its Perfect Power Seal of Approval program, the Galvin Electricity Initiative is implementing plans to reallocate leadership responsibilities within the organization. Effective immediately, John Kelly will assume the leadership role of Executive Director, succeeding Kurt Yeager. Yeager will continue to serve the Initiative in an advisory role as Vice Chairman, working to realize Initiative founder Bob Galvin’s vision for a consumer-focused power system transformation based on quality principles. Mr. Galvin’s son Michael, co-founder of Harrison Street Real Estate Capital, will also join the leadership team in the role of Vice Chairman. These changes will further strengthen the Initiative’s leadership team and help accelerate efforts to catalyze electricity system transformation.
“As we begin the seventh year of the landmark Galvin Electricity Initiative, I am delighted to announce that John has accepted Bob Galvin’s and my invitation to succeed me as the new Executive Director of the Initiative,” Yeager explained. “When Bob and I began the Initiative, we aimed to establish an enduring capability to transform the quality of U.S. electricity service. We have the utmost confidence in John’s proven leadership skills to drive transformation that dramatically improves power performance across the country. Moving forward, I offer John my full strategic counsel and advocacy support.“
Since the Initiative’s founding and before as head of the Electric Power Research Institute, Yeager has worked with electricity experts, innovators and entrepreneurs to design and demonstrate reliable, efficient, intelligent electric power systems to meet the needs of 21st century customers. He has also been a driving force behind the adoption of transformational policies at the state and federal level. He and Bob Galvin are co-authors of the influential book, Perfect Power: How the Microgrid Revolution Will Unleash Cleaner, Greener, and More Abundant Energy, which explores technology and policy transformation in depth.
“Due to Kurt’s strong leadership, the person best suited to succeed him as Executive Director is the one who has worked most closely with him,” Initiative founder Bob Galvin added. “While Kurt has done an outstanding job leading a consumer rights revolution toward improving grid performance, John has been instrumental in establishing the Perfect Power Seal of Approval, our new grid performance rating program that allows communities to compare service providers, rate smart grid projects, shape policy incentives and hold utilities accountable for providing access to more affordable, reliable, cleaner electricity.”
As Deputy Director of the Initiative, Kelly led broad research efforts in identifying best practices in design and development of new smart microgrid prototypes that serve as testing grounds for securing a strong energy future for our nation. A long-time industry veteran, Kelly is a featured speaker on sustainable development, smart grids, utility restructuring, distributed technology and energy markets.
The Galvin Electricity Initiative was launched by former Motorola CEO Robert W. Galvin to transform our electric power system into one that is reliable, efficient, secure and clean, and meets the needs of 21st century consumers. In 2011, the Initiative continues to spark a migration toward a consumer-driven, electric power system that is based on quality leadership. The goal is to promote grid modernization by identifying and promoting best practices in design and development, which place top priority on serving consumers and businesses with reliable, high-quality, clean power. For more information about the Perfect Power Seal of Approval, visit galvinpower.org/sealofapproval, “like” Facebook.com/galvinpower and “follow” Twitter.com/perfectpower.