Vanguard Communications Releases Purple Paper On Branding For Social Change

WASHINGTON — “Branding: It’s the new black. Everyone wants to do it, or at least thinks it should be done.”

This is how Vanguard Communications begins its second Purple Paper™Branding for Social Change — available today.

The latest addition to Vanguard’s Purple Paper series provides simple, accessible brand-building tools to empower organizations that focus on social change.

“Building a strong brand is just as critical for social change-focused entities as it is for the corporate world,” said Maria Rodriguez, president of Vanguard Communications. “We want this second Purple Paper to help cause communicators apply branding principles that can strengthen membership, advocacy, fundraising and programs.”

Vanguard launched Branding for Social Change today at a Progressive Communicators of Washington, D.C., (PCDC) roundtable event, “Creating a Brand You Can’t Live Without.” At the event, Vanguard Vice President of Creative Services Deanna Troust joined branding and public health experts Lisa Iannarino, director of marketing at National Capital Area Chapter at The Leukemia & Lymphoma Society and Doug Evans, Ph.D., M.A., professor of prevention and community health and global health, School of Public Health and Human Services at The George Washington University, to explore ways of building and maintaining a strong brand for social change.

Download and share Branding for Social Change or Vanguard’s first Purple Paper™, Evaluating for Social Change. To stay updated on the Purple Paper™ and other Vanguard news, join our conversation on Twitter, on Facebook, on Pinterest and on our InSites blog.



Innovation. Passion. Integrity. Quality. These core values drive the talented staff of Vanguard Communications, an award-winning, Hispanic woman-owned public relations and social marketing firm that focuses exclusively on communicating for social change. Vanguard specializes in communication initiatives that educate the public, change perceptions and behavior, affect public policy, and ultimately protect the health and well-being of all of our neighbors. Our approaches are research-based, collaborative and culturally inclusive. Since 1987, Vanguard has teamed up to drive change with some of the nation’s leading nonprofits, foundations and government agencies working in critical issue areas such as mental health, energy and environment, health and wellness, youth and families, food and agriculture, and education.


Contact: Matt Forke, 202-248-5484