National Children’s Mental Health Awareness Day Planning Notebook
National Children’s Mental Health Awareness Day will be a day for SAMHSA and the communities and grantees it supports to promote resilience, recovery, and the transformation of mental health services delivery for children and youth with serious mental health needs and their families. National Children’s Mental Health Awareness Day will raise awareness of children’s mental health issues, demonstrate how systems of care promote recovery and resilience, and show how systems of care are an effective strategy for transforming the children’s mental health service delivery systems across the country. Like last year’s highly successful National Children’s Mental Health Day pilot program, celebrated by nearly two-thirds of system of care communities, National Children’s Mental Health Awareness Day will be driven by local participation.
To help you plan your community’s activities, the Caring for Every Child’s Mental Health Campaign has prepared the National Children’s Mental Health Awareness Day Planning Notebook. It is a technical assistance tool that contains tips, resources, and ideas to help you shape your National Children’s Mental Health Awareness Day activities, as well as a CD-ROM that includes fact sheets, drop-in articles, public service announcements, and other materials. We encourage you to customize these materials to meet the needs of your community and audiences.
These draft materials are made available so that you can provide feedback to inform future National Children’s Mental Health Awareness Day materials. To provide feedback, please contact your Social Marketing/Communications Technical Assistance Provider:
Juanita Panlener (Region 1 & 2)
Clarice Leslie (Region 3)
Jane Tobler (Region 4)
Leah Holmes-Bonilla (Region 5 & 6)
Because of file size issues, we recommend that you download the kit one section at a time. Only a few of the kit’s components can be downloaded individually. In addition, the planning notebook is currently available in English only; the Spanish planning notebook is in production and will be available soon.
SECTION 1: Awareness Day Basics (PDF)
- National Children’s Mental Health Awareness Day FAQs
- Pledge Form
- Event Ideas
- Identifying and Involving Local Partners
SECTION 2: Outreach Tools and Tips (PDF)
- Message Development Tip Sheet
- A Checklist and Timeline for Planning Your Events
- Working with the Media
- Public Service Announcement Tip Sheet
- Speechwriting Tip Sheet
- Public Speaking Tip Sheet
- How To Place a Drop-In Article
- How To Write and Place Op-Eds
- HowTo Make Your Own National Children's Mental Health Awareness Day T-shirts
SECTION 3: Sample/Reproducible Materials (Microsoft® Word)
- National Children’s Mental Health Awareness Day Fact Sheet
- Media Advisory Template
- Press Release Template
- PSA Pitch Letter Template
- Radio PSA Guidelines and Templates
- Proclamation Template
SECTION 4: Resources (PDF)
- About the Special Features in Section 4
- Your State’s Mental Health Agency: A Powerful Partner for Your System of Care Community
- Expanding Partnerships with Families
- Involving Families in Policy Group Work
- Youth Involvement in Systems of Care
- Mental Health Within Systems of Care
- Education and Systems of Care
- Working With Families of Children in Need of Mental Health Support: A Tip Sheet for Principals and Building Administrators
- Child Welfare Within Systems of Care
- Primary Care and Systems of Care
- Meeting With Elected Officials
- Preparing Public Testimony
- About Storytelling
- The Power of Data: Tips for Creating Powerful Data Presentations
SECTION 5: Program Partners (PDF)
- Child, Adolescent and Family Branch of the Federal Center for Mental Health Services
- National Association of Mental Health Planning and Advisory Councils
- National Association of Social Workers
- National Association of State Mental Health Program Directors
- National Child Traumatic Stress Network
- National Federation of Families for Children's Mental Health
- National Mental Health Association
- National Suicide Prevention Initiative
- Protection and Advocacy Programs for Individuals with Mental Illness
- Safe Schools/Healthy Students
- SAMHSA's National Anti-Stigma Campaign
- Statewide Family Networks
SECTION 6: Directories (PDF)
- Child, Adolescent and Family Branch of the Federal Center for Mental Health Services
- National Association of Mental Health Planning and Advisory Councils
- National Association of Social Workers
- National Association of State Mental Health Program Directors
- Children’s Mental Health Directors
- Mental Health Directors and Commissioners
- National Federation of Families for Children's Mental Health
- National Mental Health Association
- National Suicide Prevention Initiative
- Lifeline Centers
- Suicide Prevention Grant Directors
- Protection and Advocacy Programs for Individuals with Mental Illness Executive Directors
- Safe Schools/Healthy Students
- FY 05 Site Contacts
- FY 04 Site Contacts
- FY 03 Site Contacts
- FY 02 Site Contacts
- Active FY 01 Site Contacts
- Statewide Family Networks
- Tribal Social Services Directors and Tribal Leaders in States with CMHS System of Care Initiatives
DOWNLOADS
National Children’s Mental Health Awareness Day Logo-Color (English)
EPS VERSION
For banners, posters, and high-quality printing
JPG VERSION
For Web sites, e-mails, Microsoft® Word documents, and low-quality printing
National Children’s Mental Health Awareness Day Logo-B&W (English)
EPS VERSION
For banners, posters, and high-quality printing
JPG VERSION
For Web sites, e-mails, Microsoft® Word documents, and low-quality printing
National Children’s Mental Health Awareness Day Logo-Color (Spanish)
EPS VERSION
For banners, posters, and high-quality printing
JPG VERSION
For Web sites, e-mails, Microsoft® Word documents, and low-quality printing
National Children’s Mental Health Awareness Day Logo-B&W (Spanish)
EPS VERSION
For banners, posters, and high-quality printing
JPG VERSION
For Web sites, e-mails, Microsoft® Word documents, and low-quality printing
