Sister to Sister: Everyone Has a Heart Foundation

Challenge:
To encourage women to get screened for heart disease -- the No. 1 killer of women -- at free National Woman's Heart Day events nationwide.

Vanguard responds:
Vanguard created a series of transit ads, bus shelter ads, posters, fliers, Web site and a television PSA to generate attendance to the health fairs that were part of National Woman’s Heart Day. All advertising and promotion products were customized to each community’s formatting or size needs, with special consideration given to local sponsor logos and information. Vanguard also worked to secure online promotions on the campaign Web site and getting banner advertisements placed in various health-related Web sites. Given the proximity of the event to Valentine’s Day, we created two different valentines for people to give loved ones to educate them on heart disease and invite them to the local health screenings. The valentines were created in printed and virtual form. The online e-card allowed users to forward to friends and look up local times and locations of heart-healthy screenings. Media coverage of Woman’s Heart Day included NBC’s “Today” show, the Washington Post, iVillage.com, Family Circle, and AOL’s Digital City.