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http://www.flickr.com/photos/digitaldemocracy/ / CC BY-NC-SA 2.0 Understanding how best to communicate with and support refugee communities living in the United States can be a daunting challenge. In 2008, more than 60,000 refugees immigrated to the United States from all around the world. For refugee families, their arrival in America is not the end of their journey, [...] January 29th, 2010 | Tags: audience research, backgrounders, communication, COR Center, cultural competency, Cultural Orientation Resource Center, culture, data, Haiti, history, Iraq, language, linguistic competency, multicultural, PR, public relations, refugees, reports, research, resettlement, Social Marketing | Categories: Design & Editorial, Multicultural Outreach, Social Marketing, Strategic Planning
Leave a comment | Share: With the rise of Web sites like Facebook, Twitter, and MySpace, we constantly hear concerns about privacy. From worries over college students posting career-impeding photos to concerns over unfettered access to addresses or phone numbers, users of social networks have to be careful what information they make available about themselves and their organizations. Now, an interview [...] January 27th, 2010 | Tags: advertising, advocacy, communication, Facebook, InSites, marketing, PR, privacy, public relations, social networking, technology | Categories: Advertising & Promotion, Integrated Media Services, Online Marketing
One comment | Share: Photo Credit: U.S. Census Bureau, Public Information Office The Washington Post reports that 20 percent of people may not participate in the 2010 census, even though they are legally obligated to do so. According to a new poll from the Pew Research Center, many respondents said they are too busy or uninterested to fill out [...] January 25th, 2010 | Tags: 2010 census, advertising campaign, african-americans, asian-americans, census, Census Bureau, center, civil rights, communication, cultural competence, culture, hispanics, InSites, language, multicultural, Pew, Pew Research Center, PR, public relations, research, Social Marketing, Vanguard Communications, Washington DC, washington post | Categories: Advertising & Promotion, Multicultural Outreach, Social Marketing, Strategic Planning
One comment | Share: According to a recent poll by AdWeekMedia and Harris Interactive: Just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print almost every day. Just over seven in ten Americans (72%) say they read one at least once a week while 81% read a daily newspaper at least once [...] January 21st, 2010 | Tags: AdWeek, AdWeekMedia, audience outreach, audience reach, communication, economy, Harris Interactive, media, media business, media outreach, Media Relations, media strategy, newspapers, poll, PR, public relations, readership, research, themediaisdying, Twitter | Categories: Integrated Media Services, Media Relations, Strategic Planning
One comment | Share: Will football soon be the only reason to watch the Super Bowl? That’s what I was asking myself when I came across this article on MediaBullseye.com. For Super Bowl XLIV, Pepsi has decided to forgo its traditional Super Bowl ads – like the one below from 2009 – in place of a cause-based social media campaign [...] January 19th, 2010 | Tags: advertising, CRM, Customer Relationship Management, Facebook, Friendfeed, Pepsi, PR, public relations, Refresh Project, social networking, Super Bowl, Twitter | Categories: Advertising & Promotion, Integrated Media Services, Media Relations, Online Marketing
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