It’s the start of a new year and a time to try new things. With that in mind, I’ve been asked by Vanguard staff to kick off the year with a blog about social change communications. Hmmm…
For me it’s easy to think about how a social media tactic, such as blogging, can help our clients advance their causes, yet it’s much harder to embrace the tactic for myself and our firm. Partially, it’s because I’m used to being “behind the curtain” helping make Vanguard’s clients and their issues be the stars of the show. And, partially, it’s because it’s a little intimidating to have the pressure of a regular blog post. That’s why I’ve decided that the only way I’d do this is if I had partners to share the load, so I’ve recruited Vanguard staff members to put themselves “out there” along with me!
It’s really exciting for me to have this opportunity to introduce some of Vanguard’s staff to you because they are truly amazing individuals with extraordinary talents. They come from all over the U.S. and several foreign countries, plus a few of us are native Washington, D.C.-born (yes, we do exist). In our more than 20 years in this business, we’ve been fortunate to partner with many exceptional individuals and organizations to address some of society’s most pressing issues. Through our InSites blog, we will share our insights (a little play on words just for fun!) about these issues and how communications and marketing can support social change. Our hope is that you’ll check in with us when you can and be inspired to adopt a new or old communications and marketing strategy to address an issue that’s important to you.
I should mention that this blog is an evolution of Vanguard’s monthly InSites e-newsletter and podcast, which we’ve been producing since 2006. If you already subscribe to our monthly e-newsletter, you’ll continue to receive monthly e-mails featuring our best blog posts of each month. And, you’ll still be able to listen to the InSites podcast, which will now expand upon blog content as the issues demand it. You can subscribe to both of them using the sign up field on the left.
Welcome to the new home of InSites and wish me luck with being on this side of the curtain!