Personally, one of my least favorite school activities as a student was report card day. While I often knew in advance what the report card would say, I was always anxious about my parents’ reaction. Knowledge may be power, but I think we can all admit that sometimes there are things we wish our parents [...]
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February 25th, 2010 | Tags: Alliance Building, anti-poverty, Congress, Congressional scorecard, environment, Environment America, Environment Washington, equality, house of representatives, Human Rights Campaign, lawmakers, legislation, media, media outreach, Media Relations, message exposure, Policy Communications, PR, report card, Sargent Shriver National Center on Poverty Law, United States Senate, voting record | Categories: Alliance Building, Integrated Media Services, Media Relations, Policy Communications
Leave a comment | Share: A recent study conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that a majority of reporters and editors turn to social media when conducting research for their stories: Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media [...] February 23rd, 2010 | Tags: Cision, Facebook, George Washington University, journalists, LinkedIn, Media Relations, online media, PR professionals, reporters, research, social media, Twitter, Wikipedia | Categories: Integrated Media Services, Media Relations, Online Marketing
One comment | Share: I know, not everyone is Bill Gates. Very few people on the planet can gain 100,000 followers on Twitter eight hours after launching their Twitter profile. http://www.flickr.com/photos/ndevil/ / CC BY 2.0 But perhaps we should start thinking like Bill. Using his newly formed Twitter community, Gates recently launched his newest endeavor, The Gates Notes, where he will [...] February 18th, 2010 | Tags: advocacy, Bill and Melinda Gates Foundation, Bill Gates, blogging, CEO, ethical dilemma, ethics, Facebook, Gates Foundation, Gates Notes, InSites, newsletter, Online Marketing, personal, persuasive storytelling, PR, PR-Squared, public relations, Shift Communications, social change, Social Marketing, social media, social networking, Strategic Planning, Tom Defren, Twitter | Categories: Design & Editorial, Integrated Media Services, Online Marketing, Social Marketing, Strategic Planning, Training & TA, Uncategorized
Leave a comment | Share: This week, Google rolled out a new feature they’ve called Buzz. For an introduction to Buzz, view the video below. This marks the first time in quite awhile that Google has rolled out a new product without doing some extensive testing prior to a full release – Gmail, Wave, Docs, and Voice all went through [...] February 12th, 2010 | Tags: Buzz, communication, email, Facebook, Flickr, Google, Google Buzz, Google Reader, online media, Picasa, privacy, social networking, Twitter, Yahoo | Categories: Integrated Media Services, Online Marketing
Leave a comment | Share: Hispanics in every life stage are increasingly online, and the majority prefer content in English, according to a new survey from Cheskin Added Value, commissioned by AOL Advertising. The survey shows Hispanics (58%) closing the digital gap between themselves and the general population (71%). Since our first study in 2002, the number of Hispanics online has grown [...] February 9th, 2010 | Tags: audience outreach, audience reach, audience research, communication, hispanics, internet, marketing, multicultural, Online Marketing, online media, PR, technology | Categories: Multicultural Outreach, Online Marketing, Strategic Planning
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