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InSites Newsletter

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Should Failure Be An Option for Communicators?

We’ve seen incredible advances in the communications profession over the past two decades, but are we sharing enough about what we’ve done wrong? When we see a story about a PR failure, do we applaud the risk-taker, or are we simply grateful that we were spared the same [...]

Using Social Media as a Listening Post During Brand Crises

Even for those who don’t own a Toyota vehicle, car drivers (and passengers) have been fascinated by Prius’ brake failure problems and resulting recall and federal investigation. Product recalls pose enormous PR and reputation management challenges for communicators. History gives us great examples of crisis communication successes, such as Tylenol recall in 1982, as well [...]

Social Media to the Rescue

More than ever, the world is turning to social media in times of crisis to share and find information. The devastating earthquake in Chile and subsequent tsunami warnings are perfect examples of social media’s power during a disaster. The world turned to Twitter and Facebook for real-time information about the earthquake and tsunami warnings that [...]

Google Buzz: Communication Strategies and Applications

In my last post on Google Buzz, I promised to provide some applications for organizations seeking to take advantage of this new social network.  As the service expands, people will undoubtedly find ways to use Buzz that we can hardly imagine right now.  But as promised, here are four easy steps you can take right [...]

Using News Alerts and RSS Feed Readers to Track Legislation

This month, Senators Kerry, Lieberman and Graham will be releasing a new version of the climate change bill. This will be the third iteration of the climate change legislation – the most reviewed version being the Clean Energy Jobs and American Power Act (CEJAPA) – to enter committee review in the U.S. Senate in the [...]