Comments on: Using Social Media as a Listening Post During Brand Crises http://www.vancomm.com/insites/2010/03/using-social-media-as-a-listening-post-during-brand-crises/ Blogging for Social Change Fri, 27 Jan 2012 18:17:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: BP’s Gulf Coast Oil Spill PR Blunders Offer Crisis Response Lessons « Vanguard Communications InSites | Blogging for Social Change http://www.vancomm.com/insites/2010/03/using-social-media-as-a-listening-post-during-brand-crises/#comment-1854 BP’s Gulf Coast Oil Spill PR Blunders Offer Crisis Response Lessons « Vanguard Communications InSites | Blogging for Social Change Wed, 16 Jun 2010 15:26:18 +0000 http://www.vancomm.com/insites/?p=465#comment-1854 [...] parody profile were not the best use of PR resources. Instead, they should have taken a page out of Toyota’s crisis communication playbook: listen before you speak. BP PR strategy fails to listen to important audiences not only for [...] [...] parody profile were not the best use of PR resources. Instead, they should have taken a page out of Toyota’s crisis communication playbook: listen before you speak. BP PR strategy fails to listen to important audiences not only for [...]

]]> By: Josh Chandler http://www.vancomm.com/insites/2010/03/using-social-media-as-a-listening-post-during-brand-crises/#comment-264 Josh Chandler Mon, 22 Mar 2010 21:06:51 +0000 http://www.vancomm.com/insites/?p=465#comment-264 I'm glad to see Toyota stepping up and accepting the negative and the positive PR. With all the media coverage surrouding them right now, I think Toyota may slowly but surely be able to regain a little trust with Toyota Conversations during 2010. I’m glad to see Toyota stepping up and accepting the negative and the positive PR. With all the media coverage surrouding them right now, I think Toyota may slowly but surely be able to regain a little trust with Toyota Conversations during 2010.

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