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Share Everyone can be a photo editor in this age of inexpensive digital cameras and a variety of tools available for altering photographs. In the newsroom, however, some photo editing can do more harm than good. Recently, The Economist took heat for a Gulf Coast oil spill cover that featured an isolated President Obama standing [...] July 22nd, 2010 | Tags: Adobe Photoshop, altering photographs, BP, British Petroleum, communication, design, design & editorial, digital photography, Gulf Coast, Media Relations, NY Times.com, Obama, oil spill, online media, Photography, public relations, Steve Mufson, The Economist, Treehugger.com, washington post | Categories: Advertising & Promotion, Design & Editorial, Media Relations
2 comments | Share: Share Bravo, Old Spice. Bravo. Your viral ad campaign featuring Isaiah Mustafa is one of the most brilliant social media-based advertising campaigns that I’ve ever seen. It is certain to become a case study in how to effectively reach huge numbers of people. How many people? Let’s recap now that one week has gone by since Old [...] July 20th, 2010 | Tags: advertising, Fast Company, Iain Tait, integrated media strategy, Isaiah Mustafa, Mark Borden, marketing, media strategy, Old Spice, Online Marketing, online strategy, ReadWriteWeb, Twitter, video, viral, Weiden+Kennedy, YouTube | Categories: Integrated Media Services, Media Relations, Online Marketing, Strategic Planning
One comment | Share: Share I hope you’ve seen on TV or someone has forwarded you the “new, great-smelling” Old Spice “manmercials” featuring Isaiah Mustafa. Recently, the ad campaign has taken a more personal tactic. Yup, he’s talking to the ABC’s “Good Morning, America” host George Stephanopoulos – though I doubt we’ll be seeing President Obama shirtless at [...] July 19th, 2010 | Tags: Adam Tschorn, advertising, advocacy, Alyssa Milano, George Stephanopoulos, integrated media, Isaiah Mustafa, Old Spice, onlince communications, Online Marketing, Policy Communications, policymakers, Wieden+Kennedy, YouTube | Categories: Advertising & Promotion, Integrated Media Services, Media Relations, Online Marketing, Policy Communications
2 comments | Share: Share This guest post is written by Shelby Benkert, an intern at Vanguard Communications. Unlike most college students, I tend to shy away from many social media networks. Facebook is my go-to in order to stay in touch with my friends, and I rarely use anything else. I do have a Twitter account, but I have [...] July 15th, 2010 | Tags: communication, Dennis Crowley, Facebook, foursquare, Mediaite, online communication, online media, privacy, security, social networking, social networking sites, Starbucks, Twitter | Categories: Integrated Media Services, Online Marketing
Leave a comment | Share: Share On Wednesday, the Associated Press (AP) announced the appointment of former Jerusalem bureau chief Steve Gutkin as their new “Oil Spill Editor.” According to a memo sent to AP staff and released to the Poynter Institute: The Gulf Oil spill has been an enormous journalistic challenge. A sprawling story, much of it occurring literally out [...] July 2nd, 2010 | Tags: agriculture, AP, Associated Press, BP, British Petroleum, communication, cultural competency, editor, energy, environment, food, Gulf Coast, health, media, media outreach, Media Relations, oil spill, Oil Spill Editor, politics, The Poynter Institute | Categories: Integrated Media Services, Media Relations
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