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	<title>Comments on: The New Thinking Behind the Old Spice Viral Campaign</title>
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		<title>By: We All Loved That Old Spice Campaign, But What Next? &#171; Vanguard Communications InSites &#124; Blogging for Social Change</title>
		<link>http://www.vancomm.com/insites/2010/07/the-new-thinking-behind-the-old-spice-viral-campaign/#comment-7244</link>
		<dc:creator>We All Loved That Old Spice Campaign, But What Next? &#171; Vanguard Communications InSites &#124; Blogging for Social Change</dc:creator>
		<pubDate>Thu, 02 Sep 2010 14:01:39 +0000</pubDate>
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		<description>[...] Crystal Borde and Chris Connelly have given the campaign kudos in previous posts (see here and here, respectively) and there have been countless articles written about its success. Yes, we all [...]</description>
		<content:encoded><![CDATA[<p>[...] Crystal Borde and Chris Connelly have given the campaign kudos in previous posts (see here and here, respectively) and there have been countless articles written about its success. Yes, we all [...]</p>
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