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Share This guest blog post is written by Scott LaLonde, Vanguard Communications’ Event Manager. From Whoopi Goldberg, Robin Williams and Billy Crystal helping the homeless with Comic Relief in the ’80s to Zac Efron, Kristen Bell and others putting finishing touches on their “Change the Odds” public service announcement campaign for Stand Up to Cancer this [...] August 30th, 2010 | Tags: advocacy, celebrity, celebrity recruitment, Comic Relief, event planning, nonprofit, pop culture, spokesperson, Stand Up to Cancer | Categories: Event Planning
2 comments | Share: Share Crisis communications comes in many forms. Five years ago, I watched in disbelief as my hometown of New Orleans — the city that saw every hurricane as a chance to party and who named a noxious pink tourist drink, “The Hurricane” — got very serious, very fast about a hurricane named “Katrina.” I remember days of not [...] August 24th, 2010 | Tags: crisis communication, Gulf Coast, hurricane katrina, new orleans | Categories: Uncategorized
2 comments | Share: Share With Wednesday’s launch of Facebook Places (see this post by Chris Connelly to learn more about the new tool), many people were left wondering, “what will happen to foursquare?” foursquare has been steadily increasing in popularity and its value has been explored in various InSites blog posts (see thoughts from Brandi and Chris on the [...] August 20th, 2010 | Tags: Dennis Crowley, Facebook, Facebook Places, foursquare, Holger Luedorf, Mashable, online communication, online strategy, social networking | Categories: Integrated Media Services, Online Marketing
Leave a comment | Share: Share On Wednesday, Facebook rolled out its long-awaited, location-based offering called Places. Like competitors foursquare and Gowalla, Facebook Places allows users to “check-in” at locations, such as businesses, public spaces or even their homes, to broadcast to friends and connections where they are and what they’re doing. We’ve previously discussed location-based advocacy in regard to foursquare [...] August 19th, 2010 | Tags: advocacy, Facebook, Facebook Places, foursquare, Gowalla, integrated media strategy, location-based, online communications, public relations, social networking | Categories: Integrated Media Services, Online Marketing
One comment | Share: Share By now, unless you’ve been living in a cave, you’ve heard about JetBlue flight attendant Steve Slater. There’s even a Facebook page dedicated to him, “WWSSD” (“what would Steve Slater do?”). As a communicator, I think the better question is “WDJBD” – what did JetBlue do? Steve Slater tapped into some zeitgeist that combined people’s [...] August 16th, 2010 | Tags: BlueTales, crisis communications, flight attendant, jetblue, Media Relations, public relations, steve slater | Categories: Advertising & Promotion, Media Relations
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