This guest blog post is written by Scott LaLonde, Vanguard Communications’ Event Manager.
From Whoopi Goldberg, Robin Williams and Billy Crystal helping the homeless with Comic Relief in the ’80s to Zac Efron, Kristen Bell and others putting finishing touches on their “Change the Odds” public service announcement campaign for Stand Up to Cancer this [...]
Crisis communications comes in many forms.
Five years ago, I watched in disbelief as my hometown of New Orleans — the city that saw every hurricane as a chance to party and who named a noxious pink tourist drink, “The Hurricane” — got very serious, very fast about a hurricane named “Katrina.”
I remember days of not [...]
By now, unless you’ve been living in a cave, you’ve heard about JetBlue flight attendant Steve Slater. There’s even a Facebook page dedicated to him, “WWSSD” (“what would Steve Slater do?”). As a communicator, I think the better question is “WDJBD” – what did JetBlue do?
Steve Slater tapped into some zeitgeist that combined people’s [...]