|
|||||
|
Share Anyone who follows sports knows that every year there are some mysterious forces in our universe that seem to draw multi-million dollar athletes toward momentous reputation management gaffes. And anyone that follows the NBA knows that LeBron James’ image and ego has never been slight. Since high school, James has been thrust into the public spotlight, [...] December 31st, 2010 | Tags: Cleveland Cavaliers, communication, ESPN, image management, Lebron James, PR, public relations, reputation management, The Decision | Categories: Integrated Media Services, Media Relations
One comment | Share: Share Helen Mitternight I was 30 feet in the air, at the top of a telephone pole, with only one step more to stand atop the small platform. And I was stuck. I was harnessed and perfectly safe, participating in a challenge at Miraval Spa & Resort. They don’t stay in business by letting guests [...] December 30th, 2010 | Tags: A Year of InSites, communications, PR, public relations, Strategic Planning, Vanguard Communications | Categories: Integrated Media Services, Strategic Planning
One comment | Share: Share This guest blog post is from Sarim Ngo, a Communications Assistant and one of Vanguard’s newest employees. As a young professional still learning the ropes of the public relations industry, I was ecstatic to learn that public relations specialists landed on U.S. News’ 50 Best Careers of 2011 list. To come up with this year’s list, [...] December 29th, 2010 | Tags: A Year of InSites, communications, employment, hiring, job interviews, PR, public relations | Categories: Uncategorized
One comment | Share: Share This guest blog post comes from Joe Kelly, Executive Vice President of Vanguard Communications. Learning sometimes comes from unexpected places. Several months ago, I was reminded to never forget who your audience is – whether it is those who are intended to receive your message or those who are delivering it. We recently managed a Hollywood [...] December 29th, 2010 | Tags: A Year of InSites, audience research, celebrity recruitment, communications, Elmo, Sesame Street, spokesperson, talking points | Categories: Event Planning, Integrated Media Services, Strategic Planning
Leave a comment | Share: Share In a technology-driven world where face-to-face interaction is often limited and more communication is taking place digitally, it’s easy to lose sight of the person on the receiving end of our messages. As good communicators, it’s our job to take a careful look at each audience we are trying to reach and develop messages [...] December 28th, 2010 | Tags: A Year of InSites, audience, audience outreach, audience research, cultural competency, person-first language | Categories: Design & Editorial, Integrated Media Services, Social Marketing
Leave a comment | Share: |
|||||
|
Copyright © 2013 Vanguard Communications InSites | Blogging for Social Change - All Rights Reserved |
|||||
