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The Real Oprah Effect

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Photo courtesy of Alan Light on Flickr

As the last episode of The Oprah Winfrey Show approaches, many people have remarked on the “Oprah Effect.” Certainly, it’s true that everything she touches turns to gold — the books she recommends become best sellers, products she recommends fly off the shelves and her favorite things become [...]

Integrating Social Media into the Classroom

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Photo courtesy of Ross Hill on Flickr

Just one year ago when I was still a college student, social media was a major distraction from my studies. Up at 2 a.m. finishing a term paper, I would often reward myself with a brief Facebook visit. That brief visit often turned into a 15-minute surfing [...]

Metaphors: as Powerful as (Insert Metaphor Here)

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Photo courtesy of wwarby on Flickr

You remember Superman, don’t you? He’s the guy who is “faster than a speeding bullet.” That’s pretty fast — in fact, my research shows that it’s around 400 miles per hour. The comparison probably isn’t realistic, because a 400-mile-per-hour trip in Superman’s arms would likely dismember Lois Lane. But the [...]