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Share Last night, I decided to go shoe-shopping from the comfort of my sofa, so I whipped out my iPad and went to a popular shoe site. A screen popped up saying that the site had an app for shoe-shopping. Heaven! Three pairs of shoes later, my idle desire to go shoe-shopping had turned into [...] June 24th, 2011 | Tags: communication, iPad, mobile communication, shopping | Categories: Advertising & Promotion, Media Relations, Multicultural Outreach, Online Marketing, Social Marketing, Uncategorized
Leave a comment | Share: Share As the school year wraps up, many, including myself, are caught up with graduation excitement. My niece graduated from high school this month, and I am very proud to share her accomplishment and celebrate her academic achievements as if they were my own. Photo courtesy of Pushout Philly blog But, what if she had dropped [...] June 20th, 2011 | Tags: education, Elementary and Secondary Education Act, higher education, Philadelphia, PhillyCam, PuSHOUTs, Voice of Philadelphia, YesPhilly | Categories: Multicultural Outreach, Social Issues, Social Marketing
One comment | Share: Share Many stories about Jill Abramson’s historic appointment as the executive editor of the New York Times have focused on her gender. However, Abramson has another quality that may prove to be even more important and critical to the success of the Times: Web savvy. Photo courtesy of ReservasdeCoches.com on Flickr Now that the Times has launched [...] June 15th, 2011 | Tags: Bill Keller, editor, Jennifer Preston, Jill Abramson, media, New York Times, newspaper, social media | Categories: Integrated Media Services, Online Marketing
Leave a comment | Share: Share Is it possible for one video to launch a social change revolution? Can one YouTube video inspire others to take action and become activists? President Obama proclaimed June as Lesbian, Gay, Bisexual, and Transgender (LGBT) Pride Month and launched a new section on the White House website dedicated to the policies and issues impacting the LGBT community. [...] June 14th, 2011 | Tags: and Transgender Pride Month, Bisexual, Dan Savage, Gay, Giants, Google Chrome, It Gets Better, It Gets Better Project, lesbian, LGBT Pride, Multicultural Outreach, Online Marketing, online video, Pixar, Policy Communications, President Barack Obama, social issues, social media, viral video, White House, YouTube | Categories: Multicultural Outreach, Online Marketing, Policy Communications, Social Issues, Uncategorized
Leave a comment | Share: Share As someone who spends a lot of time working on the issue of electricity grid modernization, I get a number of trade publications every day. They love to cover (and we love to weigh in on) the power industry’s struggles to engage customers. Since most utilities are virtual monopolies, most have never really talked [...] June 10th, 2011 | Categories: Advertising & Promotion, Design & Editorial, Strategic Planning, Training & TA
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