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Share Unless you’ve been living under a rock for the past 3 weeks, you’ve heard of the basketball underdog, media sensation and cultural phenomenon that is Jeremy Lin. The 23-year-old Harvard graduate was previously unknown, undrafted and underutilized until he was inserted into an injury-plagued New York Knicks starting lineup and then immediately ascended to the [...] February 23rd, 2012 | Tags: Asian heritage, Asian-American, basketball, cultural competence, cultural phenomenon, culturally competent, editorial, editors, ESPN, ESPNews, Harvard, headline, Jeremy Lin, journalists, Knicks, Lin, Max Bretos, media, media outlets, media sensation, mobile website, MSG Network, NBA, New York, New York Knicks, news, news cycle, racial slur, racists, reporters, sports, website | Categories: Design & Editorial, Integrated Media Services, Multicultural Outreach
Leave a comment | Share: Share “It’s not you, it’s me.” Source: Breakup Hub So starts the breakup conversation that ends many relationships. Brand spokespersons are no different. Breakups come because the brand has changed or the spokesperson no longer fits the brand. The easiest breakup is a clean one, but when the spokesperson becomes so identified with a brand, the breakup [...] February 14th, 2012 | Tags: ads, Billy Mays, brand, brand change, Branding, breakup, Commerce Bank, commercials, communicators, Johnnie Cochran, Kelly Ripa, OxiClean, PR, Priceline, public relations, Regis Philbin, relationships, spokesperson, TD Bank, valentine's day, William Shatner | Categories: Advertising & Promotion, Media Relations, Online Marketing, Uncategorized
Leave a comment | Share: Share Even though your issue may be important, the “Small Acts Are Big Acts” session at the Media That Matters Conference highlighted that it is difficult to have an impact without the help of the traditional press. When trying to reach Israeli media about “Home Front,” a four-part documentary series about a neighborhood’s resolve in the [...] February 11th, 2012 | Tags: "Small Acts Are Big Acts", #MTMDC, American University, audience, Bag It, Berlin Film Festival, Caty Borum Chattoo, conference, creative, Dear Mandela, documentary, Facebook, Home Front, Israeli media, issues, live blogging, media, Media That Matters, PR, public relations, Roni Avni, School of Communication, social media, South Africa, traditional press, Twitter | Categories: Integrated Media Services, Media Relations
Leave a comment | Share: Share “What don’t you know? What aren’t you good at?” asked Michelle Benham, associate producer at the Discovery Channel Global Education Partnership, at this morning’s Media That Matters Conference panel. The panel’s theme, “Thinking Big,” was moderated by Pat Aufderheide and featured Benham discussing “Inside Story,” a feature film about HIV and how the virus works [...] February 11th, 2012 | Tags: American University, campaigns, Case Studies, Center for Social Media, Change for Good, communications, conference, creativity, Facebook, innovation, InSites, live blog, media, Media That Matter, Media That Matters, partnerships, Passion, PR, public relations, strategies, Twitter | Categories: Alliance Building, Uncategorized
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The Lin Lesson: Person-First Language Helps Avoid Cultural Insensitivity
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Source: Huffington Post
Earlier this week, my colleague Scott Rieder examined the New York Knicks’ Jeremy Lin’s sudden fame and the remarks that came with it. While many of the culturally-insensitive television and online coverage came from media outlets, a well-known brand also found itself in hot water. Ben & Jerry’s Ice Cream formally apologized on [...]
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