Jane Tobler has been at Vanguard for almost a decade and is the Associate Director of External Relations. She is responsible for developing strategic partnerships with individuals and organizations. She also directs all of Vanguard’s communication training and technical assistance activities.
Vanguard celebrated its 25th anniversary this year; in one word describe:
The PR industry today: Moving
The PR industry in 2037: Robots in flying saucers. Oops, that’s more than one word. Integrated.
In one word describe:
Your work style: Collaborative
Your legacy: Empowering others to make social change
Finish the following sentences:
What excites me the most about the future of public relations is … harnessing the power of ever-evolving social media platforms for social change.
To me, innovation is … part of a critical mix that includes efficacy, drive, inspiration and love — yes, I wrote love. You should love what you do and the issues you work on. We don’t talk about love enough in this field.
I knew I wanted to work in public relations when … I realized that passionate people and inspirational ideas aren’t enough — you need to be able to identify and reach your audience to make a difference.
The communicator who inspires me is … Maryam Durani; she boldly gives a voice to a people who are silenced, and thereby gives them a reason to hope.
My advice for future communicators for social change is … get out from behind your computer! Go see the world and talk to people — even if it’s just down the hall or at a local meeting. Establish eye contact, form relationships and find a mentor.
If I didn’t work in public relations I would … launch a foundation that works with young people around donating their time and money to organizations that create social good.
I want to be remembered at Vanguard for … my kick-a– strategy and for proving that levity and efficiency are not mutually exclusive.
Most people at Vanguard don’t know this, but I … began my work life as a Care Bear at Gold Circle Mall.