Brandi Horton has been at Vanguard for nearly a decade and is the Associate Director of Innovation. She is responsible for finding new communications solutions to complex social problems.
Vanguard celebrated its 25th anniversary this year; in one word describe:
The PR industry in 1987: Corporate
The PR industry today: Inclusive
The PR industry in 2037: Avant-garde
In one word describe:
Your work style: Tenacious
Your legacy: Passion
Finish the following sentences:
What excites me the most about the future of public relations is … what we haven’t yet uncovered. The innovation and invention before us is unimaginable.
To me, innovation is … never saying “we can’t.” It’s about finding new ways to overcome the hurdles, roadblocks and naysayers that are ever-present in our work to make the world a better place.
I knew I wanted to work in public relations when … at 15 I volunteered at my first Farm Aid concert in Chicago, Ill. The energy, the fun and the camaraderie of the event lit a spark that is still burning strong!
The communicator who inspires me is … everyone. I am so moved by the stories that shape our world and I am thankful that every voice now has a platform through social media. Long live the populace.
My advice for future communicators for social change is … never say never. Only by challenging ourselves will we find greatness.
If I didn’t work in public relations I would … run a farm B&B, where guests spend the night, enjoy breakfast and pick ingredients for their dinner from the homestead garden. Sometimes I crave a simpler way of life.
I want to be remembered at Vanguard for … my unfettered dedication to my clients and the issues they represent.
Most people at Vanguard don’t know this, but I … began my working career as a deck hand on my father’s fishing boat. My first job — stuffing bait bags for lobster traps. It did not smell pretty.