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Share Last week’s announced demise of Google Wave reminds us that effective execution and promotion are at least as important as a good idea. I was one of the early Google Wave proponents who spent weeks desperately seeking a coveted invite into the exclusive community of initial users. I loved the idea of melding productivity and [...] August 9th, 2010 | Tags: audience research, Branding, communication, community, Critique, Google, Google Wave, grassroots, marketing, Online Marketing, online media, Policy Communications, PR, public relations, social media, social networking, Vanguard Communications | Categories: Advertising & Promotion, Integrated Media Services, Online Marketing, Strategic Planning
One comment | Share: Share Like a kid on her birthday, I always get excited about the release of the latest edition of the AP Stylebook. I love searching for new entries to find out how our use of language has evolved. In fact, I still have my very first wire-bound edition from journalism school, and it’s fun to [...] June 7th, 2010 | Tags: AP Stylebook, defriend, editing, Facebook, Great Recession, journalism, journalists, liveblog, mashup, social media, social networking, Twitter, unfriend, writing | Categories: Design & Editorial
Leave a comment | Share: My almost-teenager demonstrates what a new study from the Pew Research Center confirms–youth ages 12-17 aren’t using e-mail anymore. Headlines earlier this week focused on the hundreds of texts that teens send daily, but I found their lack of e-mail use even more fascinating. The study showed that 58 percent of teens text, while only 11 percent use e-mail. In fact, more teens are using landlines (33 percent) than e-mail. Is e-mail the new snail [...] April 28th, 2010 | Tags: audience, audience research, cell phones, children, communication, cultural competency, e-mail, InSites, Justin Bieber, landlines, marketing, mobile, Pew, Pew Research Center, PR, public relations, social media, technology, teens, text, texting, Twilight, Vanguard Communications, Washington DC, youth | Categories: Integrated Media Services, Multicultural Outreach, Social Marketing
Leave a comment | Share: We’ve seen incredible advances in the communications profession over the past two decades, but are we sharing enough about what we’ve done wrong? When we see a story about a PR failure, do we applaud the risk-taker, or are we simply grateful that we were spared the same [...] March 26th, 2010 | Tags: audience research, best practices, communications, creativity, ethics, failure, innovation, lessons learned, marketing, mistakes, PR, public relations, Social Marketing | Categories: Strategic Planning
One comment | Share: Share Hispanics in every life stage are increasingly online, and the majority prefer content in English, according to a new survey from Cheskin Added Value, commissioned by AOL Advertising. The survey shows Hispanics (58%) closing the digital gap between themselves and the general population (71%). Since our first study in 2002, the number of Hispanics online has [...] February 9th, 2010 | Tags: audience outreach, audience reach, audience research, communication, hispanics, internet, marketing, multicultural, Online Marketing, online media, PR, technology | Categories: Multicultural Outreach, Online Marketing, Strategic Planning
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