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Share WESTFIELD, Mass. — On Sept. 11, 2001, I woke up and got ready for class as usual. I was a junior at Westfield State College with the future ahead of me, challenging the status quo and making big plans for how I was going to change the world. My roommate and I arrived on campus [...] Share In the public relations world, we’ve always known that being responsive to hot stories is a great way to get your issue, organization or idea out there. While the old rules still apply, the game changed a little in 2010. Responsiveness still reigns supreme, but with a twist. The faster we respond with bold, sensational commentary, the more [...] January 7th, 2011 | Tags: A Year of InSites, advocacy, communication, media outreach, Media Relations, Policy Communications, public relations | Categories: Integrated Media Services, Media Relations, Policy Communications, Social Issues, Social Marketing
One comment | Share: Share This post is a part of our series of contributions for Social Good Day. Type “health challenges facing the U.S.” into your favorite search engine. I imagine that the results won’t be all too surprising. You’ll find stories about what’s coming next as the Patient Protection and Affordable Care Act is implemented. You’ll read about the burden that preventable chronic [...] September 23rd, 2010 | Tags: behavioral health, blogging, diabetes, health, mental health, obesity, Patient Protection and Affordable Care Act, Social Good Day, stigma | Categories: Social Issues, Social Marketing
Leave a comment | Share: Share Since the close of 2009, digital media analysts have pointed to location-based services as the next phase of social communication. More and more people are migrating toward smart phone technology enabled with GPS - comScore recently reported that 45 million in the U.S. use smart phones - and location-based services are one more way to put these phones to better [...] April 14th, 2010 | Tags: advocacy, communication, Facebook, foursquare, grassroots, grassroots organizing, integrated media strategy, online media, Social Marketing, social media, social networking, Twitter | Categories: Integrated Media Services, Online Marketing, Policy Communications, Social Marketing
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