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Bravo, Old Spice. Bravo. Your viral ad campaign featuring Isaiah Mustafa is one of the most brilliant social media-based advertising campaigns that I’ve ever seen. It is certain to become a case study in how to effectively reach huge numbers of people. How many people? Let’s recap now that one week has gone by since Old Spice [...] July 20th, 2010 | Tags: advertising, Fast Company, Iain Tait, integrated media strategy, Isaiah Mustafa, Mark Borden, marketing, media strategy, Old Spice, Online Marketing, online strategy, ReadWriteWeb, Twitter, video, viral, Weiden+Kennedy, YouTube | Categories: Integrated Media Services, Media Relations, Online Marketing, Strategic Planning
Leave a comment | Share: Woody Guthrie: Working Class Balladeer July 2010 “I am out to sing songs that will prove to you that this is your world and that if it has hit you pretty hard and knocked you for a dozen loops, no matter what color, what size you are, how you are built, [...] July 1st, 2010 | Tags: activism, Dust Bowl, farming, free speech, migrant workers, Musical Communicator of the Month, social justice, Woody Guthrie, World War II | Categories: Musical Communicator of the Month
Leave a comment | Share: Celia Cruz: Diva for Democracy June 2010 “Celia was an absolute pillar as a human being and one of the most unselfish humanitarians I have ever met and am sure I will ever have known.” – Marc Anthony Internationally renowned as the “Queen of Salsa,” Celia Cruz was born in Cuba in the [...] June 16th, 2010 | Tags: cancer, Celia Cruz, Cuba, democracy, education, Fidel Castro, Marc Anthony, Musical Communicator of the Month, Queen of Salsa | Categories: Musical Communicator of the Month
Leave a comment | Share: Good morning! Today we will be live blogging the Community Health Forum: Harnessing the Power of Information to Improve Health, put on by the Department of Health and Human Services. The event runs from 9:00 until 10:30, and will feature a number of fantastic speakers. We are waiting for everything to get started, and will [...] June 2nd, 2010 | Tags: Asthmapolis, Community Health Forum, data, Department of Health and Human Services, digital media, gov 2.0, health, HHS, IHI, information, Ingenix, Institute for Healthcare Improvement, Kathleen Sebelius, Microsoft Bing, National Association of Counties, online applications, online media, open government, Palantir, Sonoma County | Categories: Integrated Media Services, Online Marketing, Policy Communications, Strategic Planning
One comment | Share: I enjoy Google’s Doodles – the daily updates to their logo – and especially those that are more inventive and off-the-wall. My nerdy, ten-year-old self rejoices at their hidden inclusion of the Triforce from Nintendo’s Zelda games, which serves as just one example of how creative the Google team can be. But last week’s fully [...] May 28th, 2010 | Tags: Bandai, communications, creativity, Google, imagination, Namco, Online Marketing, online media, online strategy, PAC-MAN, PR, public relations | Categories: Advertising & Promotion, Media Relations, Online Marketing
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