Imagine you could not speak – how would you communicate?
I thought about this question today as I learned of the death of film critic Roger Ebert.
Film critic duo Gene Siskel and Roger Ebert. Source: Cinemablend.com
Ebert publicly battled cancer in his thyroid and salivary glands, the treatment of which left him unable to speak. [...]
Last year’s State of the Union saw a 13 percent drop in viewers from the previous year. With a deeply divided Congress once again filling the seats at the national address, one might presume that President Obama’s staff is doing everything it can to reach more viewers this year so that the president can make [...]
“It’s not you, it’s me.”
Source: Breakup Hub
So starts the breakup conversation that ends many relationships.
Brand spokespersons are no different. Breakups come because the brand has changed or the spokesperson no longer fits the brand. The easiest breakup is a clean one, but when the spokesperson becomes so identified with a brand, the breakup [...]