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Share I know I need duct tape, water, non-perishable food goods, batteries, blankets and flashlights. But learning about emergency preparedness beyond the basics has always put me to sleep…until today. Now, I have to think about the zombies. Yes, zombies. The U.S. Centers for Disease Control’s (CDC) new Preparedness 101: Zombie Pandemic has turned the standard disaster preparation message [...] October 20th, 2011 | Tags: CDC, Social Marketing, Strategic Planning, zombies, zombocalypse | Categories: Social Marketing, Strategic Planning
One comment | Share: Share Photo courtesy of Franklin Garcia Though it may not seem to be the case, any great communicator has to be a great listener as well, and there is no doubt that Saul Solorzano was just that. I met Saul more than 20 years ago when I was just learning to speak Spanish. Though [...] August 22nd, 2011 | Tags: advocacy, CARECEN, civil rights, communications, cultural competency, multicultural, Saul Solorzano | Categories: Communications Heroes, Social Issues
One comment | Share: Share I was fascinated by Page One: Inside The New York Times, a documentary on the business and reporting of The New York Times. But the film reminded me that the outlet is profoundly lacking with its still very one dimensional reporting of the news, or, more accurately, its monolingual reporting of the news. I would hope [...] July 26th, 2011 | Tags: EFE, New York Times, NYT, Page One: Inside the New Times | Categories: Media Relations, Multicultural Outreach
Leave a comment | Share: Share This guest blog post is by Leah Holmes-Bonilla, a Senior Account Supervisor and the Multicultural Services Manager at Vanguard Communications. Ralph Waldo Emerson writes: The highest compact we can make with our fellow is — “Let there be truth between us two forevermore.’” Not so far off are beliefs and behaviors of Millennials as they continue to [...] October 18th, 2010 | Tags: Millennials, Pew Internet & American Life Project, sharing, social media, social networking, technology | Categories: Integrated Media Services, Strategic Planning
One comment | Share: Share This guest blog post is by Leah Holmes-Bonilla, a Senior Account Supervisor and the Multicultural Services Manager at Vanguard Communications. Have you ever mused about wanting to live in a world with a generation of self-assured, enthusiastic, forward-thinking and culturally diverse young people? Think no more because they are here. Fifty million 18-to-29-year-olds make up [...] April 29th, 2010 | Tags: audience research, communication, cultural competency, cultural diversity, Generation Next, hispanics, InSites, linguistic competency, marketing, Millennials, multicultural, Pew Research Center, public relations, social media, social networking, values, Vanguard Communications, young adults, young people, youth | Categories: Advertising & Promotion, Integrated Media Services, Multicultural Outreach, Social Marketing, Strategic Planning
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