Vanguard Celebrates 25 Years of Communicating for Social Change

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Source: Vanguard Communications

On March 2, 1987, I joined my mentor and friend, Diane MacEachern, to found Vanguard Communications.  While I was only 26 years old, by then I had witnessed and participated in dozens of communications campaigns that incited change in environmental legislation, women’s reproductive rights, Supreme Court justice nominations, food safety regulations [...]

In Memoriam: PR Industry Loses Legend Ofield Dukes

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I was saddened to learn of the recent death of Ofield Dukes, a leading Washington, D.C.-based public relations practitioner who helped transform the industry. I met Ofield early in my career at a meeting of the Black Public Relations Society of DC — a professional chapter that he founded in 1993 — and ran [...]

The Real Oprah Effect

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Photo courtesy of Alan Light on Flickr

As the last episode of The Oprah Winfrey Show approaches, many people have remarked on the “Oprah Effect.” Certainly, it’s true that everything she touches turns to gold — the books she recommends become best sellers, products she recommends fly off the shelves and her favorite things become [...]

Welcome to the New InSites Blog!

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It’s the start of a new year and a time to try new things. With that in mind, I’ve been asked by Vanguard staff to kick off the year with a blog about social change communications.  Hmmm…

For me it’s easy to think about how a social media tactic, such as blogging, can help our [...]