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Share Last night, I decided to go shoe-shopping from the comfort of my sofa, so I whipped out my iPad and went to a popular shoe site. A screen popped up saying that the site had an app for shoe-shopping. Heaven! Three pairs of shoes later, my idle desire to go shoe-shopping had turned into [...] June 24th, 2011 | Tags: communication, iPad, mobile communication, shopping | Categories: Advertising & Promotion, Media Relations, Multicultural Outreach, Online Marketing, Social Marketing, Uncategorized
Leave a comment | Share: Share As someone who spends a lot of time working on the issue of electricity grid modernization, I get a number of trade publications every day. They love to cover (and we love to weigh in on) the power industry’s struggles to engage customers. Since most utilities are virtual monopolies, most have never really talked [...] June 10th, 2011 | Categories: Advertising & Promotion, Design & Editorial, Strategic Planning, Training & TA
One comment | Share: Share Photo courtesy of Stef Thomas on Flickr Today is Earth Day. Since April 22, 1970, people everywhere have celebrated the Earth and worked together to find ways to protect Mother Nature. But as commercialism has crept into Earth Day celebrations, I have to wonder how “eco-friendly” shopping really is. Headlines such as Earth Day 2011: [...] April 22nd, 2011 | Tags: annie leonard, consumerism, Earth Day, eco-friendly, greenwashing, Starbucks, story of stuff | Categories: Advertising & Promotion, Social Issues
One comment | Share: Share While this may not be big news to you – for a family with two kids in diapers – it’s HUGE! Beginning today, Sesame Street will feature a daily segment with Super Grover, whose powers involve the “ability to observe, investigate, question and report phenomenon to help kids solve problems.” Add “and build mutually beneficial [...] February 21st, 2011 | Tags: audience outreach, communication, marketing, PR, public relations, Strategic Planning, super grover 2.0, Vanguard Communications, Washington DC | Categories: Advertising & Promotion, Communications Heroes
Leave a comment | Share: Share Much like Kenneth Cole’s mishap earlier this month, the social buying site Groupon found itself in hot water after its Super Bowl commercial that seemed to mock the struggles of the Tibetan people. The organization has since pulled its ad, with Groupon founder Andrew Mason taking personal responsibility for airing the commercials. While Groupon [...] February 11th, 2011 | Tags: advertising, advocacy, audience outreach, audience research, china, communications, controversy, cultural competence, groupon, marketing, public relations, social media, Super Bowl, tibet, Vanguard Communications | Categories: Advertising & Promotion, Multicultural Outreach, Social Issues, Strategic Planning, Uncategorized
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