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Share Photo courtesy of Flickr member Paul Coster Back in February, we talked about the difficulties that can arise with celebrity spokespersons. Today, champion cyclist Lance Armstrong stepped down as head of the LIVESTRONG Foundation™, the foundation that he created to fight cancer. In the wake of reports by the U.S. Anti-Doping Agency that allege doping by Armstrong [...] October 17th, 2012 | Tags: brand management, doping, lance armstrong, LIVESTRONG, nike, reputation management, spokespersons, tiger woods | Categories: Advertising & Promotion, Media Relations, Social Issues, Uncategorized
2 comments | Share: Share “It’s not you, it’s me.” Source: Breakup Hub So starts the breakup conversation that ends many relationships. Brand spokespersons are no different. Breakups come because the brand has changed or the spokesperson no longer fits the brand. The easiest breakup is a clean one, but when the spokesperson becomes so identified with a brand, the breakup [...] February 14th, 2012 | Tags: ads, Billy Mays, brand, brand change, Branding, breakup, Commerce Bank, commercials, communicators, Johnnie Cochran, Kelly Ripa, OxiClean, PR, Priceline, public relations, Regis Philbin, relationships, spokesperson, TD Bank, valentine's day, William Shatner | Categories: Advertising & Promotion, Media Relations, Online Marketing, Uncategorized
Leave a comment | Share: Share Last night, I decided to go shoe-shopping from the comfort of my sofa, so I whipped out my iPad and went to a popular shoe site. A screen popped up saying that the site had an app for shoe-shopping. Heaven! Three pairs of shoes later, my idle desire to go shoe-shopping had turned into [...] June 24th, 2011 | Tags: communication, iPad, mobile communication, shopping | Categories: Advertising & Promotion, Media Relations, Multicultural Outreach, Online Marketing, Social Marketing, Uncategorized
Leave a comment | Share: Share As someone who spends a lot of time working on the issue of electricity grid modernization, I get a number of trade publications every day. They love to cover (and we love to weigh in on) the power industry’s struggles to engage customers. Since most utilities are virtual monopolies, most have never really talked [...] June 10th, 2011 | Categories: Advertising & Promotion, Design & Editorial, Strategic Planning, Training & TA
One comment | Share: Share Photo courtesy of Stef Thomas on Flickr Today is Earth Day. Since April 22, 1970, people everywhere have celebrated the Earth and worked together to find ways to protect Mother Nature. But as commercialism has crept into Earth Day celebrations, I have to wonder how “eco-friendly” shopping really is. Headlines such as Earth Day 2011: [...] April 22nd, 2011 | Tags: annie leonard, consumerism, Earth Day, eco-friendly, greenwashing, Starbucks, story of stuff | Categories: Advertising & Promotion, Social Issues
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