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Share Much like Kenneth Cole’s mishap earlier this month, the social buying site Groupon found itself in hot water after its Super Bowl commercial that seemed to mock the struggles of the Tibetan people. The organization has since pulled its ad, with Groupon founder Andrew Mason taking personal responsibility for airing the commercials. While Groupon [...] February 11th, 2011 | Tags: advertising, advocacy, audience outreach, audience research, china, communications, controversy, cultural competence, groupon, marketing, public relations, social media, Super Bowl, tibet, Vanguard Communications | Categories: Advertising & Promotion, Multicultural Outreach, Social Issues, Strategic Planning, Uncategorized
One comment | Share: Share Rebranding is not a new concept in politics. We see political campaigns and candidates reinventing or rebranding themselves all the time. As soon as poll numbers start heading south, branding gurus appear and try to salvage the candidate’s political aspirations by changing the campaign’s look and feel, messaging and direction. Today, the Democratic National Committee [...] September 15th, 2010 | Tags: audience research, brand, Branding, Cyndi Fernandez, Deanna Troust, Democratic National Committee, Democrats, DNC, logo, PCDC, Policy Communications, political party, Progressive Communicators Wahsington DC, rebrand, rebranding, Republican National Committee, Republicans, RNC, tagline, Tim Kaine, website development | Categories: Advertising & Promotion, Design & Editorial, Policy Communications, Strategic Planning
5 comments | Share: Share My fellow InSites bloggers Crystal Borde and Chris Connelly have given the campaign kudos in previous posts (see here and here, respectively) and there have been countless articles written about its success. Yes, we all laughed out loud and loved it. So, how much of a success was it? According to this blog post on [...] September 2nd, 2010 | Tags: AdFreak, community engagement, Old Spice, online communication, Online Marketing, online media, online strategy, PR, social media, viral, viral campaign, Wieden + Kennedy | Categories: Advertising & Promotion, Integrated Media Services, Online Marketing
2 comments | Share: Share By now, unless you’ve been living in a cave, you’ve heard about JetBlue flight attendant Steve Slater. There’s even a Facebook page dedicated to him, “WWSSD” (“what would Steve Slater do?”). As a communicator, I think the better question is “WDJBD” – what did JetBlue do? Steve Slater tapped into some zeitgeist that combined people’s [...] August 16th, 2010 | Tags: BlueTales, crisis communications, flight attendant, jetblue, Media Relations, public relations, steve slater | Categories: Advertising & Promotion, Media Relations
2 comments | Share: Share Continuing its recent successful social media initiatives (see my post about Pepsi’s decision to replace their traditional Super Bowl ad with a social media campaign), PepsiCo is looking for 10 ready-to-launch social media, mobile, location-based and digital video start-ups through its PepsiCo10 project. Focusing on “media, communications and technology,” the project will pair aspiring [...] August 12th, 2010 | Tags: Breakoutband, FanFeedr, Pepsi, PepsiCo, PepsiCo10, social media, start-ups, Tongal | Categories: Advertising & Promotion, Online Marketing
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