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Why We Crave (and Deserve) Credit

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Picture this: You’re in a staff meeting, and a colleague serves up the great idea you expressed during an earlier brainstorm as her own. You want so desperately to raise your hand and say, “Um, excuse me? That was MY idea.”

Source: webster.edu

Perhaps this is because, of all the ideas we generate during say, a [...]

InSites for the Future: The Use of Visuals in Communication in 2012

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Visuals can be more important to effective communication than the words we use. Vanguard’s Integrated Media Services group leader Crystal Borde predicts digital media will become more visual in 2012, while editorial director LeAnne DeFrancesco argues for the power of images when communicating your message.

A More Visually Appealing New Year

In 2011, websites, media outlets [...]

InSites for the Future

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Source: Roland Tiangco photograph on CultureHall.com

Vanguard will celebrate its 25th anniversary in 2012. We’re proud of our accomplishments, but we’re also excited about what the future holds for social change communications. Through the end of the year we will be sharing our predictions for 2012 and beyond under the title, “InSites for the [...]

Eschew Obfuscation

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As someone who spends a lot of time working on the issue of electricity grid modernization, I get a number of trade publications every day.  They love to cover (and we love to weigh in on) the power industry’s struggles to engage customers. Since most utilities are virtual monopolies, most have never really talked [...]

Surname Translation Can Challenge Cultural and Linguistic Competency

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Romanization of character language systems, such as Chinese, can pose cultural and linguistic challenges for communicators. Photo credit: Our Signature by 2493™ on Flickr

Have you noticed in the coverage about the protests in Libya that the name of the country’s leader is spelled differently depending on the news organization? I’ve seen his name reported as Muammar el-Qaddafi, [...]