|
|||||
|
Share Nothing can send chills up a communicator’s spine quite like the word “evaluation.” We get it — it’s a big, scary and seemingly impossible task! But how can you brag about the great work you’re doing if you don’t know if it’s creating change? Last year, we released our first Purple Paper to help [...] April 10th, 2013 | Tags: communications, communicator, evaluate, Evaluation, evaluation plan, measurement, Purple Paper | Categories: Evaluation
Leave a comment | Share: Share How can you measure the impact of social change videos? Start by learning from the takeaways from this year’s Media that matters conference. There have been a few stealth changes to Facebook recently. Did you notice? We learned a lot about smartphone users this week. Forty-nine percent of the U.S. population uses a smartphone and the average [...] March 29th, 2013 | Tags: communications, communicators, Evaluation, Facebook, measurement, Media that Matters conference, PR, public relations, Purple Round-up, smartphone, social media | Categories: Evaluation, Integrated Media Services
Leave a comment | Share: Share While reading the newspaper yesterday, I came across something that took me, and I’m sure many others, by surprise. The U.S. Census Bureau announced that, after more than a century, they were doing away with the term “Negro,” in favor of the more modern and socially acceptable “black” or “African-American,” in their survey. The [...] February 27th, 2013 | Tags: American Community survey, census, communications, communicators, Evaluation, messaging, news, public relations, race, research, U.S. Census, U.S. Census Bureau | Categories: Design & Editorial, Evaluation, Multicultural Outreach
Leave a comment | Share: Share Oreo is (still) bringing real time PR and marketing back. Valentine’s Day flowers were found on everyone’s desks from our Creative Services department We’re always interested in getting a better work-life balance. NASA hosted the first Google+ Hangout from space this week. Did you tune in? The Weather Channel hopped on the branding train this year. The press release, it’s alive!!! Today [...] February 15th, 2013 | Tags: Branding, Evaluation, Google Plus, NASA, PR, press release, public relations, social media, The Weather Channel, valentine's day | Categories: Evaluation, Integrated Media Services, Media Relations
Leave a comment | Share: Share Social Good Summit The Social Good Summit started a global conversation last weekend, igniting discussions at more than 200 meetups around the globe. Hearing all of the innovative ideas, creative campaigns and motivational stories was certainly an eye-opening experience, and now we at Vanguard are more excited than ever to change the world — [...] September 27th, 2012 | Tags: Mashable, sgsglobal, social good summit | Categories: Evaluation, Integrated Media Services, Online Marketing, Social Marketing
Leave a comment | Share: |
|||||
|
Copyright © 2013 Vanguard Communications InSites | Blogging for Social Change - All Rights Reserved |
|||||
