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Share This guest blog post comes from Joe Kelly, Executive Vice President of Vanguard Communications. Learning sometimes comes from unexpected places. Several months ago, I was reminded to never forget who your audience is – whether it is those who are intended to receive your message or those who are delivering it. We recently managed a Hollywood [...] December 29th, 2010 | Tags: A Year of InSites, audience research, celebrity recruitment, communications, Elmo, Sesame Street, spokesperson, talking points | Categories: Event Planning, Integrated Media Services, Strategic Planning
Leave a comment | Share: Share This guest blog post is from Scott LaLonde, Vanguard Communications’ Event Manager. Big news from across the pond this week: Prince William, second in line to the British throne, announced his engagement to long-time girlfriend, Kate Middleton. Now, the royal wedding planning — and media circus — begins, as experts are projecting that the [...] November 18th, 2010 | Tags: celebrity, event planning, Kate Middleton, military, Prince William, royal wedding, royalty, wedding | Categories: Event Planning, Strategic Planning
Leave a comment | Share: Share When you turn back your clocks because of the end of daylight saving time, remember to also switch your time zone abbreviations in your materials too. During daylight saving time, time zone abbreviations replace the “S” for standard with the “D” for daylight saving time. For example, PST becomes PDT and CST becomes CDT.
November 11th, 2010 | Tags: abbreviation, AP Style, audience research, communication, daylight saving time, design & editorial, DST, event planning, Infoplease, Media Relations, PR, public relations, time zone, writing | Categories: Design & Editorial, Event Planning, Media Relations
Leave a comment | Share: Share All eyes in Washington were glued to a House subcommittee hearing last Friday. Members noted as the proceedings began that it was probably the most attention paid to the body by the public and the media since Bill Clinton’s impeachment. They owed it all to Comedy Central funny-man, Stephen Colbert, who was invited by [...] September 29th, 2010 | Tags: agriculture, celebrity, communication, Congress, farming, House Judiciary Committee, immigration, John Conyers, Policy Communications, spokesperson, Stephen Colbert, Take Our Jobs, United Farm Workers, Zoe Lofgren | Categories: Event Planning, Integrated Media Services, Policy Communications
2 comments | Share: Share This guest blog post is written by Scott LaLonde, Vanguard Communications’ Event Manager. From Whoopi Goldberg, Robin Williams and Billy Crystal helping the homeless with Comic Relief in the ’80s to Zac Efron, Kristen Bell and others putting finishing touches on their “Change the Odds” public service announcement campaign for Stand Up to Cancer this [...] August 30th, 2010 | Tags: advocacy, celebrity, celebrity recruitment, Comic Relief, event planning, nonprofit, pop culture, spokesperson, Stand Up to Cancer | Categories: Event Planning
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