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Everyone can be a photo editor in this age of inexpensive digital cameras and a variety of tools available for altering photographs. In the newsroom, however, some photo editing can do more harm than good. Recently, The Economist took heat for a Gulf Coast oil spill cover that featured an isolated President Obama standing at [...] July 22nd, 2010 | Tags: Adobe Photoshop, altering photographs, BP, British Petroleum, communication, design, design & editorial, digital photography, Gulf Coast, Media Relations, NY Times.com, Obama, oil spill, online media, Photography, public relations, Steve Mufson, The Economist, Treehugger.com, washington post | Categories: Advertising & Promotion, Design & Editorial, Media Relations
2 comments | Share: Bravo, Old Spice. Bravo. Your viral ad campaign featuring Isaiah Mustafa is one of the most brilliant social media-based advertising campaigns that I’ve ever seen. It is certain to become a case study in how to effectively reach huge numbers of people. How many people? Let’s recap now that one week has gone by since Old Spice [...] July 20th, 2010 | Tags: advertising, Fast Company, Iain Tait, integrated media strategy, Isaiah Mustafa, Mark Borden, marketing, media strategy, Old Spice, Online Marketing, online strategy, ReadWriteWeb, Twitter, video, viral, Weiden+Kennedy, YouTube | Categories: Integrated Media Services, Media Relations, Online Marketing, Strategic Planning
Leave a comment | Share: I hope you’ve seen on TV or someone has forwarded you the “new, great-smelling” Old Spice “manmercials” featuring Isaiah Mustafa. Recently, the ad campaign has taken a more personal tactic. Yup, he’s talking to the ABC’s “Good Morning, America” host George Stephanopoulos – though I doubt we’ll be seeing President Obama shirtless at a [...] July 19th, 2010 | Tags: Adam Tschorn, advertising, advocacy, Alyssa Milano, George Stephanopoulos, integrated media, Isaiah Mustafa, Old Spice, onlince communications, Online Marketing, Policy Communications, policymakers, Wieden+Kennedy, YouTube | Categories: Advertising & Promotion, Integrated Media Services, Media Relations, Online Marketing, Policy Communications
One comment | Share: On Wednesday, the Associated Press (AP) announced the appointment of former Jerusalem bureau chief Steve Gutkin as their new “Oil Spill Editor.” According to a memo sent to AP staff and released to the Poynter Institute: The Gulf Oil spill has been an enormous journalistic challenge. A sprawling story, much of it occurring literally out of [...] July 2nd, 2010 | Tags: agriculture, AP, Associated Press, BP, British Petroleum, communication, cultural competency, editor, energy, environment, food, Gulf Coast, health, media, media outreach, Media Relations, oil spill, Oil Spill Editor, politics, The Poynter Institute | Categories: Integrated Media Services, Media Relations
Leave a comment | Share: General Stanley McChrystal is in big, big trouble. In a profile of McChrystal appearing in Rolling Stone magazine, he’s on the record saying things about his boss (a.k.a. the President of the United States), Vice President Joe Biden and the administration’s management of the Afghanistan war that should never appear in print. It was a [...] June 23rd, 2010 | Tags: communication, General Stanley McChrystal, Integrated Media Services, Interview, Interviewee, media, Media Interviews, Media Relations, New York Times, PR, Rolling Stone, single overriding communications objective, SOCO, spokesperson, Tips | Categories: Integrated Media Services, Media Relations, Policy Communications, Strategic Planning, Training & TA
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