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This guest blog post is by Leah Holmes-Bonilla, a Senior Account Supervisor and the Multicultural Services Manager at Vanguard Communications. Have you ever mused about wanting to live in a world with a generation of self-assured, enthusiastic, forward-thinking and culturally diverse young people? Think no more because they are here. Fifty million 18-to-29-year-olds make up a [...] April 29th, 2010 | Tags: audience research, communication, cultural competency, cultural diversity, Generation Next, hispanics, InSites, linguistic competency, marketing, Millennials, multicultural, Pew Research Center, public relations, social media, social networking, values, Vanguard Communications, young adults, young people, youth | Categories: Advertising & Promotion, Integrated Media Services, Multicultural Outreach, Social Marketing, Strategic Planning
2 comments | Share: My almost-teenager demonstrates what a new study from the Pew Research Center confirms–youth ages 12-17 aren’t using e-mail anymore. Headlines earlier this week focused on the hundreds of texts that teens send daily, but I found their lack of e-mail use even more fascinating. The study showed that 58 percent of teens text, while only 11 percent use e-mail. In fact, more teens are using landlines (33 percent) than e-mail. Is e-mail the new snail [...] April 28th, 2010 | Tags: audience, audience research, cell phones, children, communication, cultural competency, e-mail, InSites, Justin Bieber, landlines, marketing, mobile, Pew, Pew Research Center, PR, public relations, social media, technology, teens, text, texting, Twilight, Vanguard Communications, Washington DC, youth | Categories: Integrated Media Services, Multicultural Outreach, Social Marketing
Leave a comment | Share: From coverage of Cornell University’s response to six students’ deaths by suicide to reports of entertainer Marie Osmond’s teenage son’s death by suicide, recently reporters are writing and talking a lot about suicide. While it’s great that news coverage is driving public dialogue about this often taboo topic, the news coverage does not utilize linguistically competent [...] April 5th, 2010 | Tags: AIDS, American Association of Suicidology, American Foundation for Suicide Prevention, Annenberg Public Policy Center, audience outreach, cancer, Celebrity Psychings, Cornell University, cultural competency, culture, health communications, HIV, language, linguistic competency, Marie Osmond, media, media outreach, news coverage, phrases, public relations, suicide, words | Categories: Integrated Media Services, Media Relations, Multicultural Outreach, Strategic Planning, Training & TA
Leave a comment | Share: Hispanics in every life stage are increasingly online, and the majority prefer content in English, according to a new survey from Cheskin Added Value, commissioned by AOL Advertising. The survey shows Hispanics (58%) closing the digital gap between themselves and the general population (71%). Since our first study in 2002, the number of Hispanics online has grown [...] February 9th, 2010 | Tags: audience outreach, audience reach, audience research, communication, hispanics, internet, marketing, multicultural, Online Marketing, online media, PR, technology | Categories: Multicultural Outreach, Online Marketing, Strategic Planning
Leave a comment | Share: Will the increasingly popular use of text message language (e.g. LOL, BRB, BTW, etc.) have a lasting effect on the English language? Ammon Shea explores this issue in a recent New York Times Magazine article, “The Keypad Solution.” The language gap between parents and their children is nothing new. Slang like “groovy” and “far out” baffled [...] February 4th, 2010 | Tags: American Literacy Council, communication, keypad language, linguistics, literacy, mobile, New York Times Magazine, slang, social media, SoundSpel, spelling reform, text language, text messaging, texting, textisms, Twitter | Categories: Integrated Media Services, Media Relations, Multicultural Outreach, Social Marketing
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