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InSites Newsletter

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Why the SOPA Blackout Worked

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Photo courtesy of acf_windy on Flickr

When we first posted about the Stop Online Piracy Act (SOPA) blackout protest scheduled for January 23, we had no idea that Wikipedia and Reddit (which had planned a January 18 blackout protest) would persuade other sites to join their effort yesterday. According to the Los Angeles Times, more [...]

Beware: Monday, January 23, the Internet May Go Dark

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Flickr photo courtesy of Redjar

While I may not be able to foresee  the future, my media savvy crystal ball is suggesting that Monday, January 23, 2012, will be a dark day for communicators.

If you haven’t heard the troubling news already, Google, Facebook, Twitter, YouTube, Paypal and other major Internet mainstays will be staging a “blackout” on January [...]

InSites for the Future

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Source: Roland Tiangco photograph on CultureHall.com

Vanguard will celebrate its 25th anniversary in 2012. We’re proud of our accomplishments, but we’re also excited about what the future holds for social change communications. Through the end of the year we will be sharing our predictions for 2012 and beyond under the title, “InSites for the [...]

A Timely Communications Litmus Test...Courtesy of Google

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Google recently announced changes to their search algorithm that could have dramatic effects on search results. The changes mostly have to do with improving the timeliness of results, giving “brand new” items, such as recently published articles, web pages and press releases greater weight in search results. So, what does this mean for professional communicators? It’s probably a [...]

Does the AP Get It? New Twitter Rules Are Too Limiting

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When the Associated Press updated its social media guidelines yesterday, it became very apparent to me and many other Twitter users that the AP fails to fully comprehend this important communications platform. Let’s take a look at the new Twitter guidelines for AP staffers:

RETWEETING

Retweets, like tweets, should not be written in a way that [...]