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Share In 2013, the U.S. Hispanic/Latino community continues to rapidly change and grow. At a Social Media Week DC session about reaching out to this audience, I learned some interesting new trends about U.S. Hispanics and their relationship with digital media. Photo courtesy of Flickr member swanksalot Did you know: Hispanics are more than 50 million strong [...] February 25th, 2013 | Tags: ambicultural, bicultural, digital communications, hispanics, Latinos, mobile communication, Multicultural Outreach, social media, Spanish language | Categories: Multicultural Outreach, Online Marketing, Social Marketing
Leave a comment | Share: While there is lots of dialogue about using social media to share stories at Social Media Week DC this year, there is also a lot of chatter about Google+. Approaching its second anniversary, the verdict is still out about its impact, engagement and reach. Here’s some of the pros and [...] February 21st, 2013 | Tags: digital media, engagement, Facebook, Google, Google Hangout, SMWWDC, social media, Social Media Week, Twitter | Categories: Integrated Media Services, Online Marketing
Leave a comment | Share: Share During the Twitter conversation about the Obama-Romney debate last night, one tweet out of millions stood out — for all the wrong reasons. KitchenAidUSA: Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics Image courtesy of www.sarahkolb.com Yikes! Did @KitchenAidUSA mean to make a joke about the [...] October 4th, 2012 | Tags: crisis communication, Debate, digital communications, HootSuite, KitchenAid, KitchenAidUSA, Obama, romney, social media, social network, TweetDeck, Twitter | Categories: Integrated Media Services, Online Marketing, Social Marketing
One comment | Share: Share Social Good Summit The Social Good Summit started a global conversation last weekend, igniting discussions at more than 200 meetups around the globe. Hearing all of the innovative ideas, creative campaigns and motivational stories was certainly an eye-opening experience, and now we at Vanguard are more excited than ever to change the world — [...] September 27th, 2012 | Tags: Mashable, sgsglobal, social good summit | Categories: Evaluation, Integrated Media Services, Online Marketing, Social Marketing
Leave a comment | Share: Just because I couldn’t attend the annual Health Communications, Marketing & Media Conference in Atlanta this year, doesn’t mean I can’t still follow the dialogue. Following the #hcmmconf on Twitter, here are some of the most intriguing thoughts and ideas being shared at HCMMC this year. [...] August 8th, 2012 | Tags: CDC, Centers for Disease Control and Prevention, HCMMConf, health communications, National Conference on Health Communications Marketing and Media, NCHCMM | Categories: Media Relations, Multicultural Outreach, Online Marketing, Policy Communications, Social Marketing, Strategic Planning
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