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Bravo, Old Spice. Bravo. Your viral ad campaign featuring Isaiah Mustafa is one of the most brilliant social media-based advertising campaigns that I’ve ever seen. It is certain to become a case study in how to effectively reach huge numbers of people. How many people? Let’s recap now that one week has gone by since Old Spice [...] July 20th, 2010 | Tags: advertising, Fast Company, Iain Tait, integrated media strategy, Isaiah Mustafa, Mark Borden, marketing, media strategy, Old Spice, Online Marketing, online strategy, ReadWriteWeb, Twitter, video, viral, Weiden+Kennedy, YouTube | Categories: Integrated Media Services, Media Relations, Online Marketing, Strategic Planning
Leave a comment | Share: I hope you’ve seen on TV or someone has forwarded you the “new, great-smelling” Old Spice “manmercials” featuring Isaiah Mustafa. Recently, the ad campaign has taken a more personal tactic. Yup, he’s talking to the ABC’s “Good Morning, America” host George Stephanopoulos – though I doubt we’ll be seeing President Obama shirtless at a [...] July 19th, 2010 | Tags: Adam Tschorn, advertising, advocacy, Alyssa Milano, George Stephanopoulos, integrated media, Isaiah Mustafa, Old Spice, onlince communications, Online Marketing, Policy Communications, policymakers, Wieden+Kennedy, YouTube | Categories: Advertising & Promotion, Integrated Media Services, Media Relations, Online Marketing, Policy Communications
One comment | Share: This guest post is written by Shelby Benkert, an intern at Vanguard Communications. Unlike most college students, I tend to shy away from many social media networks. Facebook is my go-to in order to stay in touch with my friends, and I rarely use anything else. I do have a Twitter account, but I have never [...] July 15th, 2010 | Tags: communication, Dennis Crowley, Facebook, foursquare, Mediaite, online communication, online media, privacy, security, social networking, social networking sites, Starbucks, Twitter | Categories: Integrated Media Services, Online Marketing
Leave a comment | Share: Good morning! Today we will be live blogging the Community Health Forum: Harnessing the Power of Information to Improve Health, put on by the Department of Health and Human Services. The event runs from 9:00 until 10:30, and will feature a number of fantastic speakers. We are waiting for everything to get started, and will [...] June 2nd, 2010 | Tags: Asthmapolis, Community Health Forum, data, Department of Health and Human Services, digital media, gov 2.0, health, HHS, IHI, information, Ingenix, Institute for Healthcare Improvement, Kathleen Sebelius, Microsoft Bing, National Association of Counties, online applications, online media, open government, Palantir, Sonoma County | Categories: Integrated Media Services, Online Marketing, Policy Communications, Strategic Planning
One comment | Share: I enjoy Google’s Doodles – the daily updates to their logo – and especially those that are more inventive and off-the-wall. My nerdy, ten-year-old self rejoices at their hidden inclusion of the Triforce from Nintendo’s Zelda games, which serves as just one example of how creative the Google team can be. But last week’s fully [...] May 28th, 2010 | Tags: Bandai, communications, creativity, Google, imagination, Namco, Online Marketing, online media, online strategy, PAC-MAN, PR, public relations | Categories: Advertising & Promotion, Media Relations, Online Marketing
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