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I hope you’ve seen on TV or someone has forwarded you the “new, great-smelling” Old Spice “manmercials” featuring Isaiah Mustafa. Recently, the ad campaign has taken a more personal tactic. Yup, he’s talking to the ABC’s “Good Morning, America” host George Stephanopoulos – though I doubt we’ll be seeing President Obama shirtless at a [...] July 19th, 2010 | Tags: Adam Tschorn, advertising, advocacy, Alyssa Milano, George Stephanopoulos, integrated media, Isaiah Mustafa, Old Spice, onlince communications, Online Marketing, Policy Communications, policymakers, Wieden+Kennedy, YouTube | Categories: Advertising & Promotion, Integrated Media Services, Media Relations, Online Marketing, Policy Communications
One comment | Share: General Stanley McChrystal is in big, big trouble. In a profile of McChrystal appearing in Rolling Stone magazine, he’s on the record saying things about his boss (a.k.a. the President of the United States), Vice President Joe Biden and the administration’s management of the Afghanistan war that should never appear in print. It was a [...] June 23rd, 2010 | Tags: communication, General Stanley McChrystal, Integrated Media Services, Interview, Interviewee, media, Media Interviews, Media Relations, New York Times, PR, Rolling Stone, single overriding communications objective, SOCO, spokesperson, Tips | Categories: Integrated Media Services, Media Relations, Policy Communications, Strategic Planning, Training & TA
2 comments | Share: Good morning! Today we will be live blogging the Community Health Forum: Harnessing the Power of Information to Improve Health, put on by the Department of Health and Human Services. The event runs from 9:00 until 10:30, and will feature a number of fantastic speakers. We are waiting for everything to get started, and will [...] June 2nd, 2010 | Tags: Asthmapolis, Community Health Forum, data, Department of Health and Human Services, digital media, gov 2.0, health, HHS, IHI, information, Ingenix, Institute for Healthcare Improvement, Kathleen Sebelius, Microsoft Bing, National Association of Counties, online applications, online media, open government, Palantir, Sonoma County | Categories: Integrated Media Services, Online Marketing, Policy Communications, Strategic Planning
One comment | Share: The struggling economy. War on terrorism. Energy challenges. Supreme Court nominations. Midterm elections. There’s a lot on the policy plate for the White House, Congress and federal agencies. With so much happening in the District and the constantly churning political news cycle, it can be pretty difficult for policy communicators to stay up-to-date and informed [...] May 12th, 2010 | Tags: advocacy, Chris Cillizza, communication, Congress, D.C., Daily Beast, Daily Kos, Digg.com, federal government, news cycle, Policy Communications, political news, Politico, politics, PostPolitics, public relations, RealClearPolitics, RSS feed, RSS feed reader, Stateline.org, The Fix, The Washington Post, Townhall.com, Washington, White House | Categories: Media Relations, Policy Communications
Leave a comment | Share: Happy 40th Anniversary Earth Day! Twenty years ago, Vanguard Communications provided communications support for Earth Day 1990, culminating with the first national Earth Day rally in Washington, D.C. With 350,000 attendees, it was an overwhelming success, and it began a tradition that continues to this day, with the Climate Rally on the National Mall, scheduled for [...] April 22nd, 2010 | Tags: activism, Adam Gardner, best practices, Care2, communication, Earth Day, environment, green, Grist, Guster, media outreach, media strategy, op-eds, opinion, persuasion, Policy Communications, PR, public relations, Treehugger, Vanguard Communications, Washington DC, writing | Categories: Media Relations, Policy Communications, Social Marketing
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