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As if BP’s crisis response mistakes mentioned in a recent post weren’t enough, apparently their public relations disasters continue as more oil pumps into the saturated Gulf Coast. Newly released documents reveal BP’s standard crisis response strategy to be “accentuate the positive, downplay the negative, tell everybody they’re sorry, they’re gonna fix it, they’re gonna do [...] June 17th, 2010 | Tags: audience outreach, BP, British Petroleum, communication, crisis, crisis communication, damage control, Gulf Coast, Media Relations, oil spill, online media, online strategy, PR, public relations, spokesperson, spokesperson training, Tony Hayward, transparency | Categories: Integrated Media Services, Media Relations, Social Marketing, Strategic Planning
2 comments | Share: Wow. The BP PR team just can’t get it right. Even fifty days plus after one of the worst environmental disasters in history, the BP crisis communication strategy (if there is one) continues its downward spiral and never ceases to surprise me. Recently, the Christian Science Monitor reported that BP has been buying up top Internet [...] June 14th, 2010 | Tags: BP, BPGlobalPR, British Petroleum, Christian Science Monitor, communication, crisis, crisis communication, Gulf Coast, Media Relations, oil spill, online media, PR, public relations, Saturday Night Live, spokesperson, spokesperson training, Tony Hayward | Categories: Integrated Media Services, Media Relations, Social Marketing, Strategic Planning, Training & TA
3 comments | Share: This guest blog post is by Leah Holmes-Bonilla, a Senior Account Supervisor and the Multicultural Services Manager at Vanguard Communications. Have you ever mused about wanting to live in a world with a generation of self-assured, enthusiastic, forward-thinking and culturally diverse young people? Think no more because they are here. Fifty million 18-to-29-year-olds make up a [...] April 29th, 2010 | Tags: audience research, communication, cultural competency, cultural diversity, Generation Next, hispanics, InSites, linguistic competency, marketing, Millennials, multicultural, Pew Research Center, public relations, social media, social networking, values, Vanguard Communications, young adults, young people, youth | Categories: Advertising & Promotion, Integrated Media Services, Multicultural Outreach, Social Marketing, Strategic Planning
2 comments | Share: My almost-teenager demonstrates what a new study from the Pew Research Center confirms–youth ages 12-17 aren’t using e-mail anymore. Headlines earlier this week focused on the hundreds of texts that teens send daily, but I found their lack of e-mail use even more fascinating. The study showed that 58 percent of teens text, while only 11 percent use e-mail. In fact, more teens are using landlines (33 percent) than e-mail. Is e-mail the new snail [...] April 28th, 2010 | Tags: audience, audience research, cell phones, children, communication, cultural competency, e-mail, InSites, Justin Bieber, landlines, marketing, mobile, Pew, Pew Research Center, PR, public relations, social media, technology, teens, text, texting, Twilight, Vanguard Communications, Washington DC, youth | Categories: Integrated Media Services, Multicultural Outreach, Social Marketing
Leave a comment | Share: Happy 40th Anniversary Earth Day! Twenty years ago, Vanguard Communications provided communications support for Earth Day 1990, culminating with the first national Earth Day rally in Washington, D.C. With 350,000 attendees, it was an overwhelming success, and it began a tradition that continues to this day, with the Climate Rally on the National Mall, scheduled for [...] April 22nd, 2010 | Tags: activism, Adam Gardner, best practices, Care2, communication, Earth Day, environment, green, Grist, Guster, media outreach, media strategy, op-eds, opinion, persuasion, Policy Communications, PR, public relations, Treehugger, Vanguard Communications, Washington DC, writing | Categories: Media Relations, Policy Communications, Social Marketing
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