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InSites Newsletter

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Why the SOPA Blackout Worked

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Photo courtesy of acf_windy on Flickr

When we first posted about the Stop Online Piracy Act (SOPA) blackout protest scheduled for January 23, we had no idea that Wikipedia and Reddit (which had planned a January 18 blackout protest) would persuade other sites to join their effort yesterday. According to the Los Angeles Times, more [...]

Beware: Monday, January 23, the Internet May Go Dark

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Flickr photo courtesy of Redjar

While I may not be able to foresee  the future, my media savvy crystal ball is suggesting that Monday, January 23, 2012, will be a dark day for communicators.

If you haven’t heard the troubling news already, Google, Facebook, Twitter, YouTube, Paypal and other major Internet mainstays will be staging a “blackout” on January [...]

InSites for the Future

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Source: Roland Tiangco photograph on CultureHall.com

Vanguard will celebrate its 25th anniversary in 2012. We’re proud of our accomplishments, but we’re also excited about what the future holds for social change communications. Through the end of the year we will be sharing our predictions for 2012 and beyond under the title, “InSites for the [...]

Social Marketing Lessons from the Undead

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I know I need duct tape, water, non-perishable food goods, batteries,  blankets and flashlights. But learning about emergency preparedness beyond the basics has always put me to sleep…until today.

Now, I have to think about the zombies. Yes, zombies.

The U.S. Centers for Disease Control’s (CDC) new Preparedness 101: Zombie Pandemic has turned the standard disaster preparation message [...]

Eschew Obfuscation

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As someone who spends a lot of time working on the issue of electricity grid modernization, I get a number of trade publications every day.  They love to cover (and we love to weigh in on) the power industry’s struggles to engage customers. Since most utilities are virtual monopolies, most have never really talked [...]