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Bravo, Old Spice. Bravo. Your viral ad campaign featuring Isaiah Mustafa is one of the most brilliant social media-based advertising campaigns that I’ve ever seen. It is certain to become a case study in how to effectively reach huge numbers of people. How many people? Let’s recap now that one week has gone by since Old Spice [...] July 20th, 2010 | Tags: advertising, Fast Company, Iain Tait, integrated media strategy, Isaiah Mustafa, Mark Borden, marketing, media strategy, Old Spice, Online Marketing, online strategy, ReadWriteWeb, Twitter, video, viral, Weiden+Kennedy, YouTube | Categories: Integrated Media Services, Media Relations, Online Marketing, Strategic Planning
Leave a comment | Share: General Stanley McChrystal is in big, big trouble. In a profile of McChrystal appearing in Rolling Stone magazine, he’s on the record saying things about his boss (a.k.a. the President of the United States), Vice President Joe Biden and the administration’s management of the Afghanistan war that should never appear in print. It was a [...] June 23rd, 2010 | Tags: communication, General Stanley McChrystal, Integrated Media Services, Interview, Interviewee, media, Media Interviews, Media Relations, New York Times, PR, Rolling Stone, single overriding communications objective, SOCO, spokesperson, Tips | Categories: Integrated Media Services, Media Relations, Policy Communications, Strategic Planning, Training & TA
2 comments | Share: As if BP’s crisis response mistakes mentioned in a recent post weren’t enough, apparently their public relations disasters continue as more oil pumps into the saturated Gulf Coast. Newly released documents reveal BP’s standard crisis response strategy to be “accentuate the positive, downplay the negative, tell everybody they’re sorry, they’re gonna fix it, they’re gonna do [...] June 17th, 2010 | Tags: audience outreach, BP, British Petroleum, communication, crisis, crisis communication, damage control, Gulf Coast, Media Relations, oil spill, online media, online strategy, PR, public relations, spokesperson, spokesperson training, Tony Hayward, transparency | Categories: Integrated Media Services, Media Relations, Social Marketing, Strategic Planning
2 comments | Share: Wow. The BP PR team just can’t get it right. Even fifty days plus after one of the worst environmental disasters in history, the BP crisis communication strategy (if there is one) continues its downward spiral and never ceases to surprise me. Recently, the Christian Science Monitor reported that BP has been buying up top Internet [...] June 14th, 2010 | Tags: BP, BPGlobalPR, British Petroleum, Christian Science Monitor, communication, crisis, crisis communication, Gulf Coast, Media Relations, oil spill, online media, PR, public relations, Saturday Night Live, spokesperson, spokesperson training, Tony Hayward | Categories: Integrated Media Services, Media Relations, Social Marketing, Strategic Planning, Training & TA
3 comments | Share: Good morning! Today we will be live blogging the Community Health Forum: Harnessing the Power of Information to Improve Health, put on by the Department of Health and Human Services. The event runs from 9:00 until 10:30, and will feature a number of fantastic speakers. We are waiting for everything to get started, and will [...] June 2nd, 2010 | Tags: Asthmapolis, Community Health Forum, data, Department of Health and Human Services, digital media, gov 2.0, health, HHS, IHI, information, Ingenix, Institute for Healthcare Improvement, Kathleen Sebelius, Microsoft Bing, National Association of Counties, online applications, online media, open government, Palantir, Sonoma County | Categories: Integrated Media Services, Online Marketing, Policy Communications, Strategic Planning
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