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Share As someone who spends a lot of time working on the issue of electricity grid modernization, I get a number of trade publications every day. They love to cover (and we love to weigh in on) the power industry’s struggles to engage customers. Since most utilities are virtual monopolies, most have never really talked [...] June 10th, 2011 | Categories: Advertising & Promotion, Design & Editorial, Strategic Planning, Training & TA
One comment | Share: Share Much like Kenneth Cole’s mishap earlier this month, the social buying site Groupon found itself in hot water after its Super Bowl commercial that seemed to mock the struggles of the Tibetan people. The organization has since pulled its ad, with Groupon founder Andrew Mason taking personal responsibility for airing the commercials. While Groupon [...] February 11th, 2011 | Tags: advertising, advocacy, audience outreach, audience research, china, communications, controversy, cultural competence, groupon, marketing, public relations, social media, Super Bowl, tibet, Vanguard Communications | Categories: Advertising & Promotion, Multicultural Outreach, Social Issues, Strategic Planning, Uncategorized
One comment | Share: Share Photo Credit: MCS@flickr How many times have those of us with children been asked, “Tell me the story about the day I was born” (or if they were adopted, “Tell me the story about the day you brought me home.”)? Children never get tired of hearing stories about themselves, because those stories help them [...] January 26th, 2011 | Tags: advocacy, audience outreach, boehner, Branding, communications, Congress, Critique, giffords, language, Obama, Policy Communications, speeches, spokesperson, State of the Union, strategy, Washington DC | Categories: Policy Communications, Social Issues, Strategic Planning, Training & TA, Uncategorized
4 comments | Share: Share This guest blog post is from Juanita Panlener, an Account Supervisor at Vanguard Communications. This past year, I’ve been reminded of one of the most important aspects of social marketing — creating and sticking to a communications plan that guides and drives outreach strategy and activities. A trusted colleague recently compared the role of strategic communications [...] January 13th, 2011 | Tags: A Year of InSites, communication, integrated media strategy, Social Marketing, Strategic Planning | Categories: Integrated Media Services, Social Marketing, Strategic Planning
One comment | Share: Share This guest blog post is from Tracy Packard Ferrell, Vice President of Operations for Vanguard Communications. We moved our offices this year. Even though it was not a part of most employees’ responsibilities, it still impacted everyone, so communication with staff became an important part of the build and move process. Perhaps because Vanguard is [...] January 11th, 2011 | Tags: A Year of InSites, internal communications, intranet, Strategic Planning, Vanguard Communications | Categories: Strategic Planning
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