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ShareWe all make mistakes in our careers, but it is how we communicate those mistakes that shows our true character. On January 21 around 8:30 p.m., reports began surfacing that Penn State football coach Joe Paterno had passed away. It started when Penn State’s online news organization, Onward State, posted to its Twitter account, “Our sources can now [...] January 27th, 2012 | Tags: apologies, apology, CBS Sports, Devon Edwards, effective communication, Facebook, Joe Paterno, mistakes, Onward State, Penn State, retractions, social media, Twitter, website | Categories: Uncategorized
One comment | Share: Share This weekend people around the world will gather to celebrate one of the biggest events of the year, New Year’s Eve. To wrap up our InSites for the Future series, Vanguard’s event manager Scott LaLonde looks at the future of event planning. 2012 Will Set A New Standard for Green/Sustainable Events Source: Convention Industry Council Associations, government [...] December 30th, 2011 | Tags: 2012, ASTM Standards, communication, communicators, Convention Industry Council, event planning, events, future, green events, Green Meeting Industry Council, guidelines, InSites for the Future, media, new standards, new year, predictions, public relations, sustainable, U.S. Environmental Protection Agency, Vanguard, Vanguard Communications | Categories: Event Planning, Integrated Media Services, Media Relations, Uncategorized
Leave a comment | Share: Share Conducting efficient online searches is a skill that many people underestimate. Veronica Anderson takes a look at the future of online searching and what professionals need to know to ensure successful research online. Strategic Online Experts Source: Tyler Tate It’s not enough to be capable of conducting an online search. In 2012 PR professionals need to [...] December 28th, 2011 | Tags: future, InSites for the Future, new year, online filter bubbles, online search, Vanguard, Vanguard Communications | Categories: Uncategorized
Leave a comment | Share: Share Today we look at the public relations workplace and the culture changes that could be ahead in 2012. We start off with a look from Mary Pat King at how CEOs and executives should maximize the involvement of PR professionals on staff. Rachael Siefert discusses a mentoring role reversal, and Vanguard’s vice president of [...] December 22nd, 2011 | Tags: CEO, communications, future, hiring, HR, human resources, InSites for the Future, management, mentor, new year, office, Pinterest, public relations, social media, social network, Twitter, Vanguard, Vanguard Communications, workplace, young professionals | Categories: Integrated Media Services, Uncategorized
Leave a comment | Share: Share Visuals can be more important to effective communication than the words we use. Vanguard’s Integrated Media Services group leader Crystal Borde predicts digital media will become more visual in 2012, while editorial director LeAnne DeFrancesco argues for the power of images when communicating your message. A More Visually Appealing New Year In 2011, websites, media outlets [...] December 21st, 2011 | Tags: communication, digital media, Facebook, future, graphic design, graphics, images, infographics, InSites for the Future, Integrated Media Services, new year, Pinterest, smart phone, social networks, Vanguard, Vanguard Communications, visual, writing | Categories: Design & Editorial, Integrated Media Services, Uncategorized
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