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Share Source: Vanguard Communications On March 2, 1987, I joined my mentor and friend, Diane MacEachern, to found Vanguard Communications. While I was only 26 years old, by then I had witnessed and participated in dozens of communications campaigns that incited change in environmental legislation, women’s reproductive rights, Supreme Court justice nominations, food safety regulations [...] March 2nd, 2012 | Tags: 25 years, 25th anniversary, anniversary, blog, campaign, career, cell phones, communicate, communicating, communicators, Facebook, fax machines, government, internet, media, nonprofit, nonprofits, PR, press release, promoting social change, public relations, silver anniversary, social change, social issues, social media, The New York Times, Twitter, U.S. Postal Service, Vanguard, Vanguard Communications, YouTube | Categories: Uncategorized
One comment | Share: Share “It’s not you, it’s me.” Source: Breakup Hub So starts the breakup conversation that ends many relationships. Brand spokespersons are no different. Breakups come because the brand has changed or the spokesperson no longer fits the brand. The easiest breakup is a clean one, but when the spokesperson becomes so identified with a brand, the breakup [...] February 14th, 2012 | Tags: ads, Billy Mays, brand, brand change, Branding, breakup, Commerce Bank, commercials, communicators, Johnnie Cochran, Kelly Ripa, OxiClean, PR, Priceline, public relations, Regis Philbin, relationships, spokesperson, TD Bank, valentine's day, William Shatner | Categories: Advertising & Promotion, Media Relations, Online Marketing, Uncategorized
Leave a comment | Share: Share “What don’t you know? What aren’t you good at?” asked Michelle Benham, associate producer at the Discovery Channel Global Education Partnership, at this morning’s Media That Matters Conference panel. The panel’s theme, “Thinking Big,” was moderated by Pat Aufderheide and featured Benham discussing “Inside Story,” a feature film about HIV and how the virus works [...] February 11th, 2012 | Tags: American University, campaigns, Case Studies, Center for Social Media, Change for Good, communications, conference, creativity, Facebook, innovation, InSites, live blog, media, Media That Matter, Media That Matters, partnerships, Passion, PR, public relations, strategies, Twitter | Categories: Alliance Building, Uncategorized
Leave a comment | Share: ShareWe all make mistakes in our careers, but it is how we communicate those mistakes that shows our true character. On January 21 around 8:30 p.m., reports began surfacing that Penn State football coach Joe Paterno had passed away. It started when Penn State’s online news organization, Onward State, posted to its Twitter account, “Our sources can now [...] January 27th, 2012 | Tags: apologies, apology, CBS Sports, Devon Edwards, effective communication, Facebook, Joe Paterno, mistakes, Onward State, Penn State, retractions, social media, Twitter, website | Categories: Uncategorized
One comment | Share: Share This weekend people around the world will gather to celebrate one of the biggest events of the year, New Year’s Eve. To wrap up our InSites for the Future series, Vanguard’s event manager Scott LaLonde looks at the future of event planning. 2012 Will Set A New Standard for Green/Sustainable Events Source: Convention Industry Council Associations, government [...] December 30th, 2011 | Tags: 2012, ASTM Standards, communication, communicators, Convention Industry Council, event planning, events, future, green events, Green Meeting Industry Council, guidelines, InSites for the Future, media, new standards, new year, predictions, public relations, sustainable, U.S. Environmental Protection Agency, Vanguard, Vanguard Communications | Categories: Event Planning, Integrated Media Services, Media Relations, Uncategorized
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