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Share This guest blog post is from Juanita Panlener, an Account Supervisor at Vanguard Communications. This past year, I’ve been reminded of one of the most important aspects of social marketing — creating and sticking to a communications plan that guides and drives outreach strategy and activities. A trusted colleague recently compared the role of strategic communications [...] January 13th, 2011 | Tags: A Year of InSites, communication, integrated media strategy, Social Marketing, Strategic Planning | Categories: Integrated Media Services, Social Marketing, Strategic Planning
One comment | Share: Share This guest blog post is from Tracy Packard Ferrell, Vice President of Operations for Vanguard Communications. We moved our offices this year. Even though it was not a part of most employees’ responsibilities, it still impacted everyone, so communication with staff became an important part of the build and move process. Perhaps because Vanguard is [...] January 11th, 2011 | Tags: A Year of InSites, internal communications, intranet, Strategic Planning, Vanguard Communications | Categories: Strategic Planning
One comment | Share: Share It seemed like every time you turned around in 2010, there was a hot, new social media tool or a story about the innovative ways people were using these tools, such as in the aftermath of the earthquake in Chile. While it has been tempting for public relations professionals and their clients to jump [...] January 10th, 2011 | Tags: A Year of InSites, audience outreach, communication, PR, public relations, Social Marketing, social media | Categories: Integrated Media Services
One comment | Share: Share In the public relations world, we’ve always known that being responsive to hot stories is a great way to get your issue, organization or idea out there. While the old rules still apply, the game changed a little in 2010. Responsiveness still reigns supreme, but with a twist. The faster we respond with bold, sensational commentary, the more [...] January 7th, 2011 | Tags: A Year of InSites, advocacy, communication, media outreach, Media Relations, Policy Communications, public relations | Categories: Integrated Media Services, Media Relations, Policy Communications, Social Issues, Social Marketing
One comment | Share: Share This guest blog post is from LeAnne DeFrancesco, Editorial Director for Vanguard Communications. Ever been to an ugly sweater party? They seem to be sweeping the nation, inducing mostly laughter, but some uncomfortable situations as well. “Um, these are just my normal clothes,” I heard one party guest say this December, where he sported some [...] January 6th, 2011 | Tags: A Year of InSites, audience outreach, communication, focus group, Strategic Planning | Categories: Design & Editorial, Integrated Media Services, Strategic Planning
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