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The New Thinking Behind the Old Spice Viral Campaign

Bravo, Old Spice.  Bravo.  Your viral ad campaign featuring Isaiah Mustafa is one of the most brilliant social media-based advertising campaigns that I’ve ever seen. It is certain to become a case study in how to effectively reach huge numbers of people.

How many people?  Let’s recap now that one week has gone by since Old Spice [...]

Advocacy Video Campaign Idea Courtesy of the Old Spice Man

I hope you’ve seen on TV or someone has forwarded you the “new, great-smelling” Old Spice “manmercials” featuring Isaiah Mustafa. Recently, the ad campaign has taken a more personal tactic.

Yup, he’s talking to the ABC’s “Good Morning, America” host George Stephanopoulos – though I doubt we’ll be seeing President Obama shirtless at a [...]

Facebook's Information Tracking Policies Have Ramifications for Individuals and Organizations

With the rise of Web sites like Facebook, Twitter, and MySpace, we constantly hear concerns about privacy.  From worries over college students posting career-impeding photos to concerns over unfettered access to addresses or phone numbers, users of social networks have to be careful what information they make available about themselves and their organizations.

Now, an interview [...]

Pepsi to Replace Super Bowl Ads with Social Media Outreach

Will football soon be the only reason to watch the Super Bowl? That’s what I was asking myself when I came across this article on MediaBullseye.com.

For Super Bowl XLIV, Pepsi has decided to forgo its traditional Super Bowl ads – like the one below from 2009 – in place of a cause-based social media campaign [...]