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Advocacy Video Campaign Idea Courtesy of the Old Spice Man

I hope you’ve seen on TV or someone has forwarded you the “new, great-smelling” Old Spice “manmercials” featuring Isaiah Mustafa. Recently, the ad campaign has taken a more personal tactic.

Yup, he’s talking to the ABC’s “Good Morning, America” host George Stephanopoulos – though I doubt we’ll be seeing President Obama shirtless at a [...]

Great Online Resources to Stay Informed on Washington Politics

The struggling economy. War on terrorism. Energy challenges. Supreme Court nominations. Midterm elections. There’s a lot on the policy plate for the White House, Congress and federal agencies. With so much happening in the District and the constantly churning political news cycle, it can be pretty difficult for policy communicators to stay up-to-date and informed [...]

In Memoriam: Dorothy Height, Civil Rights Champion

This guest blog post is written by Beverly Lancaster-Jones, a Senior Account Supervisor at Vanguard Communications.

Today our nation mourns the passing of a true patriot – Dorothy Height. Height was among the coalition of African American leaders who pushed civil rights to the center of the American political stage after World War II, and she [...]

Coalition Building: The First Step of a Policy Revolution

I love watching TED videos.  They always feature interesting guest speakers from different industries and professions who share innovative ideas and discuss unusual topics.  Recently, TED released a video from CD Baby founder and entrepreneur Derek Sivers‘ talk in February.  His brief lecture centered on the leadership lessons we could learn from the video of [...]

The Benefits of Integrating foursquare with Advocacy

Since the close of 2009, digital media analysts have pointed to location-based services as the next phase of social communication.  More and more people are migrating toward smart phone technology enabled with GPS - comScore recently reported that 45 million in the U.S. use smart phones - and location-based services are one more way to put these phones to better use.  [...]