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Share Photo Credit: MCS@flickr How many times have those of us with children been asked, “Tell me the story about the day I was born” (or if they were adopted, “Tell me the story about the day you brought me home.”)? Children never get tired of hearing stories about themselves, because those stories help them [...] January 26th, 2011 | Tags: advocacy, audience outreach, boehner, Branding, communications, Congress, Critique, giffords, language, Obama, Policy Communications, speeches, spokesperson, State of the Union, strategy, Washington DC | Categories: Policy Communications, Social Issues, Strategic Planning, Training & TA, Uncategorized
4 comments | Share: Share In the public relations world, we’ve always known that being responsive to hot stories is a great way to get your issue, organization or idea out there. While the old rules still apply, the game changed a little in 2010. Responsiveness still reigns supreme, but with a twist. The faster we respond with bold, sensational commentary, the more [...] January 7th, 2011 | Tags: A Year of InSites, advocacy, communication, media outreach, Media Relations, Policy Communications, public relations | Categories: Integrated Media Services, Media Relations, Policy Communications, Social Issues, Social Marketing
One comment | Share: Share This post is a part of our series of contributions for Social Good Day. While Americans struggle to heed advice to eat less, move more and stay out of their cars, most pundits have overlooked one of the key approaches to addressing our country’s health and environmental problems–supporting and promoting fresh, non-processed food from family [...] September 23rd, 2010 | Tags: advocacy, agriculture, communication, diabetes, environment, family farming, family farms, Farm Aid, food, health, heart disease, obesity, Policy Communications, pollution, poor, processed, rural, Social Good Day, Union of Concerned Scientists, Vanguard Communications | Categories: Policy Communications, Social Issues
Leave a comment | Share: Share This guest blog post is written by Scott LaLonde, Vanguard Communications’ Event Manager. From Whoopi Goldberg, Robin Williams and Billy Crystal helping the homeless with Comic Relief in the ’80s to Zac Efron, Kristen Bell and others putting finishing touches on their “Change the Odds” public service announcement campaign for Stand Up to Cancer this [...] August 30th, 2010 | Tags: advocacy, celebrity, celebrity recruitment, Comic Relief, event planning, nonprofit, pop culture, spokesperson, Stand Up to Cancer | Categories: Event Planning
2 comments | Share: Share On Wednesday, Facebook rolled out its long-awaited, location-based offering called Places. Like competitors foursquare and Gowalla, Facebook Places allows users to “check-in” at locations, such as businesses, public spaces or even their homes, to broadcast to friends and connections where they are and what they’re doing. We’ve previously discussed location-based advocacy in regard to foursquare [...] August 19th, 2010 | Tags: advocacy, Facebook, Facebook Places, foursquare, Gowalla, integrated media strategy, location-based, online communications, public relations, social networking | Categories: Integrated Media Services, Online Marketing
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