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Share Vanguard's Brandi Horton and Rosemari Ochoa stop for a picture with Elizabeth Warren at Netroots Nation in Rhode Island, June 2012. We’re communicators. We all understand the value of storytelling to motivate people to take action, make change, and improve the world. On Day 2 of Netroots Nation, storytelling was my meme. The [...] June 9th, 2012 | Tags: advocacy, audience outreach, communications, Congress, Darcy Burner, digital storytelling, Elizabeth Warren, InSites, mobile, mobile app, Netroots Nation, SMS, storytelling, text, visuals | Categories: Alliance Building, Integrated Media Services, Online Marketing, Policy Communications, Social Issues
Leave a comment | Share: Share Romanization of character language systems, such as Chinese, can pose cultural and linguistic challenges for communicators. Photo credit: Our Signature by 2493™ on Flickr Have you noticed in the coverage about the protests in Libya that the name of the country’s leader is spelled differently depending on the news organization? I’ve seen his name reported as Muammar el-Qaddafi, [...] March 1st, 2011 | Tags: audience outreach, audience research, communication, cultural competency, el-Qaddafi, Gaddafi, Gadhafi, language, Latin, Libya, linguistic competency, multicultural communication, Multicultural Outreach, Qaddafi, Romanization, Slate, transliteration | Categories: Design & Editorial, Multicultural Outreach, Policy Communications, Social Issues, Social Marketing
One comment | Share: Share While this may not be big news to you – for a family with two kids in diapers – it’s HUGE! Beginning today, Sesame Street will feature a daily segment with Super Grover, whose powers involve the “ability to observe, investigate, question and report phenomenon to help kids solve problems.” Add “and build mutually beneficial [...] February 21st, 2011 | Tags: audience outreach, communication, marketing, PR, public relations, Strategic Planning, super grover 2.0, Vanguard Communications, Washington DC | Categories: Advertising & Promotion, Communications Heroes
Leave a comment | Share: Share Much like Kenneth Cole’s mishap earlier this month, the social buying site Groupon found itself in hot water after its Super Bowl commercial that seemed to mock the struggles of the Tibetan people. The organization has since pulled its ad, with Groupon founder Andrew Mason taking personal responsibility for airing the commercials. While Groupon [...] February 11th, 2011 | Tags: advertising, advocacy, audience outreach, audience research, china, communications, controversy, cultural competence, groupon, marketing, public relations, social media, Super Bowl, tibet, Vanguard Communications | Categories: Advertising & Promotion, Multicultural Outreach, Social Issues, Strategic Planning, Uncategorized
One comment | Share: Share Photo Credit: MCS@flickr How many times have those of us with children been asked, “Tell me the story about the day I was born” (or if they were adopted, “Tell me the story about the day you brought me home.”)? Children never get tired of hearing stories about themselves, because those stories help them [...] January 26th, 2011 | Tags: advocacy, audience outreach, boehner, Branding, communications, Congress, Critique, giffords, language, Obama, Policy Communications, speeches, spokesperson, State of the Union, strategy, Washington DC | Categories: Policy Communications, Social Issues, Strategic Planning, Training & TA, Uncategorized
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