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Share When communicators organize and stage a press conference for their organizations, the stakes are pretty high. We hold press conferences to support a variety of objectives — such as to address recent challenges or issues or to launch new programs — however, rarely do we have to think about how our press conference will [...] April 26th, 2011 | Tags: audience research, Ben Bernanke, event planning, Federal Reserve, Integrated Media Services, Media Relations, Policy Communications, Press Conferences, Wall Street Journal | Categories: Event Planning, Integrated Media Services, Media Relations, Policy Communications
Leave a comment | Share: Share Last week, ABC announced the cancellation of two iconic soap operas: All My Children and One Life to Live. As a closeted soap fan, I have to say that I am sorry to see these soaps go. I grew up with Erica Kane on All My Children, and I watched soaps tackle issues like abortion, [...] April 21st, 2011 | Tags: ABC, all my children, audience research, communication, kardashian, one life to live, script writer, soap operas, soaps, strategic communications | Categories: Integrated Media Services, Social Issues
One comment | Share: Share Romanization of character language systems, such as Chinese, can pose cultural and linguistic challenges for communicators. Photo credit: Our Signature by 2493™ on Flickr Have you noticed in the coverage about the protests in Libya that the name of the country’s leader is spelled differently depending on the news organization? I’ve seen his name reported as Muammar el-Qaddafi, [...] March 1st, 2011 | Tags: audience outreach, audience research, communication, cultural competency, el-Qaddafi, Gaddafi, Gadhafi, language, Latin, Libya, linguistic competency, multicultural communication, Multicultural Outreach, Qaddafi, Romanization, Slate, transliteration | Categories: Design & Editorial, Multicultural Outreach, Policy Communications, Social Issues, Social Marketing
One comment | Share: Share Much like Kenneth Cole’s mishap earlier this month, the social buying site Groupon found itself in hot water after its Super Bowl commercial that seemed to mock the struggles of the Tibetan people. The organization has since pulled its ad, with Groupon founder Andrew Mason taking personal responsibility for airing the commercials. While Groupon [...] February 11th, 2011 | Tags: advertising, advocacy, audience outreach, audience research, china, communications, controversy, cultural competence, groupon, marketing, public relations, social media, Super Bowl, tibet, Vanguard Communications | Categories: Advertising & Promotion, Multicultural Outreach, Social Issues, Strategic Planning, Uncategorized
One comment | Share: Share This guest blog post comes from Stephanie Dukes, Senior Account Executive and Media Strategist at Vanguard Communications. The complexities involved in collaborating with people with diverse professional backgrounds have a way of sneaking up on you. As professional communicators, it is our responsibility to sell our strategies effectively. But the issues that often get in the way [...] January 5th, 2011 | Tags: A Year of InSites, audience research, client management, communication, PR, public relations | Categories: Integrated Media Services, Social Marketing, Strategic Planning
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