Since it looks like Twitter is here to stay, public relations professionals need to learn how to effectively use Twitter and the myriad of tools that have been developed to help us navigate the microblogging network. To help, I pulled out the 10 apps that I thought would be most useful for PR pros from [...]
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June 21st, 2010 | Tags: apps, audience research, ConnectTweet, CoTweet, PR, PR professionals, public relations, research, social networking, TweetBeep, TweetDeck, TweetEffect, Twiler, TwInbox, Twinfluence, Twitpress, Twitter, TwitTrans | Categories: Integrated Media Services
3 comments | Share: This guest blog post is by Leah Holmes-Bonilla, a Senior Account Supervisor and the Multicultural Services Manager at Vanguard Communications. Have you ever mused about wanting to live in a world with a generation of self-assured, enthusiastic, forward-thinking and culturally diverse young people? Think no more because they are here. Fifty million 18-to-29-year-olds make up a [...] April 29th, 2010 | Tags: audience research, communication, cultural competency, cultural diversity, Generation Next, hispanics, InSites, linguistic competency, marketing, Millennials, multicultural, Pew Research Center, public relations, social media, social networking, values, Vanguard Communications, young adults, young people, youth | Categories: Advertising & Promotion, Integrated Media Services, Multicultural Outreach, Social Marketing, Strategic Planning
2 comments | Share: My almost-teenager demonstrates what a new study from the Pew Research Center confirms–youth ages 12-17 aren’t using e-mail anymore. Headlines earlier this week focused on the hundreds of texts that teens send daily, but I found their lack of e-mail use even more fascinating. The study showed that 58 percent of teens text, while only 11 percent use e-mail. In fact, more teens are using landlines (33 percent) than e-mail. Is e-mail the new snail [...] April 28th, 2010 | Tags: audience, audience research, cell phones, children, communication, cultural competency, e-mail, InSites, Justin Bieber, landlines, marketing, mobile, Pew, Pew Research Center, PR, public relations, social media, technology, teens, text, texting, Twilight, Vanguard Communications, Washington DC, youth | Categories: Integrated Media Services, Multicultural Outreach, Social Marketing
Leave a comment | Share: We’ve seen incredible advances in the communications profession over the past two decades, but are we sharing enough about what we’ve done wrong? When we see a story about a PR failure, do we applaud the risk-taker, or are we simply grateful that we were spared the same [...] March 26th, 2010 | Tags: audience research, best practices, communications, creativity, ethics, failure, innovation, lessons learned, marketing, mistakes, PR, public relations, Social Marketing | Categories: Strategic Planning
One comment | Share: In my last post on Google Buzz, I promised to provide some applications for organizations seeking to take advantage of this new social network. As the service expands, people will undoubtedly find ways to use Buzz that we can hardly imagine right now. But as promised, here are four easy steps you can take right [...] March 15th, 2010 | Tags: audience outreach, audience research, communication, Google Buzz, media strategy, Online Marketing, online media, online strategy, PR, public relations, research, social media, social networking, strategy, technology | Categories: Integrated Media Services, Online Marketing
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