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Share Visuals can be more important to effective communication than the words we use. Vanguard’s Integrated Media Services group leader Crystal Borde predicts digital media will become more visual in 2012, while editorial director LeAnne DeFrancesco argues for the power of images when communicating your message. A More Visually Appealing New Year In 2011, websites, media outlets [...] December 21st, 2011 | Tags: communication, digital media, Facebook, future, graphic design, graphics, images, infographics, InSites for the Future, Integrated Media Services, new year, Pinterest, smart phone, social networks, Vanguard, Vanguard Communications, visual, writing | Categories: Design & Editorial, Integrated Media Services, Uncategorized
Leave a comment | Share: Share Today, as part of Vanguard’s “InSites for the Future” series, we’re looking at the future of multicultural communication. Vanguard’s multicultural services leader, Leah Holmes-Bonilla, predicts that cultural relevancy will become even more critical in a fast-paced world, while Kirana Bammarito sees that multicultural approaches will expand from a PR specialty service to an essential [...] December 19th, 2011 | Tags: 2012, Arab Spring, communication, cultures, future, global, InSites for the Future, Media Relations, multicultural communications, new year, Occupy Wall Street, PR agencies, predictions, public relations, social change, social media, Vanguard, Vanguard Communications | Categories: Integrated Media Services, Media Relations, Multicultural Outreach
Leave a comment | Share: Share Last night, I decided to go shoe-shopping from the comfort of my sofa, so I whipped out my iPad and went to a popular shoe site. A screen popped up saying that the site had an app for shoe-shopping. Heaven! Three pairs of shoes later, my idle desire to go shoe-shopping had turned into [...] June 24th, 2011 | Tags: communication, iPad, mobile communication, shopping | Categories: Advertising & Promotion, Media Relations, Multicultural Outreach, Online Marketing, Social Marketing, Uncategorized
Leave a comment | Share: Share Photo courtesy of wwarby on Flickr You remember Superman, don’t you? He’s the guy who is “faster than a speeding bullet.” That’s pretty fast — in fact, my research shows that it’s around 400 miles per hour. The comparison probably isn’t realistic, because a 400-mile-per-hour trip in Superman’s arms would likely dismember Lois Lane. But the [...] May 18th, 2011 | Tags: communication, metaphors, psychology today | Categories: Uncategorized
Leave a comment | Share: Share Last week, ABC announced the cancellation of two iconic soap operas: All My Children and One Life to Live. As a closeted soap fan, I have to say that I am sorry to see these soaps go. I grew up with Erica Kane on All My Children, and I watched soaps tackle issues like abortion, [...] April 21st, 2011 | Tags: ABC, all my children, audience research, communication, kardashian, one life to live, script writer, soap operas, soaps, strategic communications | Categories: Integrated Media Services, Social Issues
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