The Teddy Bear

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“I love you, baby girl.”

It’s a refrain in the new Duracell battery ad, a weeper that shows how one little girl deals with her daddy’s deployment and how a battery-operated teddy bear with her father’s voice is a source both of hope and of despair, when it reminds her of, but doesn’t quite replace, [...]

Storytelling, Wanda Alston and a Spring Fling

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The Wanda Alston Foundation

As social marketers who work with nonprofit organizations, Vanguard has seen time and time again that storytelling builds a closer connection between a group’s mission and its constituents. When target audiences better understand whom a group serves, they are more likely to volunteer, donate money, and form a personal bond [...]

Not Much for Browsing

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I like to tell people that I have had few jobs in my life: the Peace Corps, a public interest not for profit lobbying group, a large D.C.-based government contracting company and Vanguard Communications.

This week, I celebrated 20 years at the latter via a little ceremony at our firm’s monthly staff meeting. And as [...]

Purple Round-Up: December 6, 2013

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While Pinterest launched ‘Place Pins’ to help pinners plan their trips and Google+ modernized telethons with charity Hangout-a-thon on #GivingTuesday, Vanguard was busy this week too.

We celebrated #GivingTuesday by continuing to help our friends at Bread for the City. Thanks to many generous donors and staff members, we were able to meet our fundraising goal [...]

In Memoriam: Nelson Mandela, Expert Forgiveness Communicator

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When anti-apartheid activist Nelson Mandela was released from prison in 1990 after serving more than 25 years in solitary confinement, no one expected him to be a champion of forgiveness. However, when elected the first black president of South Africa in 1994, Mandela called for exactly that.

Photograph: Siphiwe Sibeko/Reuters

Today, the world lost a [...]