Storytelling, Wanda Alston and a Spring Fling


The Wanda Alston Foundation

As social marketers who work with nonprofit organizations, Vanguard has seen time and time again that storytelling builds a closer connection between a group’s mission and its constituents. When target audiences better understand whom a group serves, they are more likely to volunteer, donate money, and form a personal bond [...]

Not Much for Browsing


I like to tell people that I have had few jobs in my life: the Peace Corps, a public interest not for profit lobbying group, a large D.C.-based government contracting company and Vanguard Communications.

This week, I celebrated 20 years at the latter via a little ceremony at our firm’s monthly staff meeting. And as [...]

Purple Round-Up: December 6, 2013


While Pinterest launched ‘Place Pins’ to help pinners plan their trips and Google+ modernized telethons with charity Hangout-a-thon on #GivingTuesday, Vanguard was busy this week too.

We celebrated #GivingTuesday by continuing to help our friends at Bread for the City. Thanks to many generous donors and staff members, we were able to meet our fundraising goal [...]

In Memoriam: Nelson Mandela, Expert Forgiveness Communicator


When anti-apartheid activist Nelson Mandela was released from prison in 1990 after serving more than 25 years in solitary confinement, no one expected him to be a champion of forgiveness. However, when elected the first black president of South Africa in 1994, Mandela called for exactly that.

Photograph: Siphiwe Sibeko/Reuters

Today, the world lost a [...]

Bridging the Generational Divide With Words


Back in the dark ages of the early 1990s, when I was still fairly new to the business world, a book by Roger Axtell debuted to much acclaim. “Do’s and Taboos Around the World” advised business leaders about what they should and shouldn’t do when dealing with foreign businessmen (because, really, it was mostly men [...]