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Share How many liberals and conservatives does it take to change a light bulb? According to a new study published in the Proceedings of the National Academy of Science, the answer depends on how you describe the bulb. Source: Joe Colburn’s Flickr page After identifying their political ideology, a set of 210 potential bulb buyers were [...] May 14th, 2013 | Tags: CFLs, communications, communicators, compact fluorescent light bulbs, energy, energy-efficient, environment, environmentally friendly, green, light bulbs, Proceedings of the National Academy of Science | Categories: Social Issues
Leave a comment | Share: Share How can you measure the impact of social change videos? Start by learning from the takeaways from this year’s Media that matters conference. There have been a few stealth changes to Facebook recently. Did you notice? We learned a lot about smartphone users this week. Forty-nine percent of the U.S. population uses a smartphone and the average [...] March 29th, 2013 | Tags: communications, communicators, Evaluation, Facebook, measurement, Media that Matters conference, PR, public relations, Purple Round-up, smartphone, social media | Categories: Evaluation, Integrated Media Services
Leave a comment | Share: Share Vanguard wins Honorable Mention for PRWeek Awards 2013 Small PR Agency of the Year Vanguardians are celebrating tonight! Vanguard Communications just received an honorable mention as “Small PR Agency of the Year” at the 2013 PRWeek Awards in New York City. President Maria Rodriguez attended the national ceremony — in which Catalyst Public Relations was [...] March 7th, 2013 | Tags: communications, communicators, Honorable Mention, PR industry, PR professionals, PRWeek, PRWeek Awards, PRWEEK US, public relations, Purple Paper, Small PR Agency of the Year, social change, social issues, Vanguard Communications | Categories: Uncategorized
Leave a comment | Share: Share While reading the newspaper yesterday, I came across something that took me, and I’m sure many others, by surprise. The U.S. Census Bureau announced that, after more than a century, they were doing away with the term “Negro,” in favor of the more modern and socially acceptable “black” or “African-American,” in their survey. The [...] February 27th, 2013 | Tags: American Community survey, census, communications, communicators, Evaluation, messaging, news, public relations, race, research, U.S. Census, U.S. Census Bureau | Categories: Design & Editorial, Evaluation, Multicultural Outreach
Leave a comment | Share: Share At last week’s Social Media Week DC session, Get Smart! Make Better Social Media Decisions through Analytics, speaker Dan Soschin recognized that there are dozens of platforms for dozens of audiences, and sometimes social change communicators think they need to have accounts on all the top social media platforms to make a difference. Soschin’s solution [...] February 26th, 2013 | Tags: analytics, communications, communicators, Dan Soschin, Facebook, Google Analytics, measurement, metrics, ROI, ROO, SMWWDC, social change, social media, Social Media Week, Social Media Week DC | Categories: Integrated Media Services
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