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Share Good afternoon! Today, we’re live blogging the What’s Next – Your Marketing Communications Roadmap event at George Washington University in DC. The morning session was jammed packed with great speakers and information on issues impacting the future of how we communicate social change. January 24th, 2011 | Tags: #whatsnextdc, AARP, communications, creativity, digital media, e-viral, Facebook, GovLoop, marketing communications, PR, public relations, search engine optimization, SEO, Shonali Burke, social media, Steve Ressler, Tammy Gordon, What's Next DC | Categories: Integrated Media Services, Media Relations, Multicultural Outreach, Online Marketing, Social Marketing
Leave a comment | Share: Share Good morning! Today, we’re live blogging the What’s Next – Your Marketing Communications Roadmap event at George Washington University in DC. It’s an all day event, so we will be capturing the day’s insights in two posts — one during the morning presentations and one covering the presentations this afternoon. The day will be [...] January 24th, 2011 | Tags: #whatsnextdc, Brian Halligan, Bryan Eisenberg, communications, creativity, Darell Hammond, digital media, e-viral, HubSpot, Idea Sandbox, KaBOOM!, marketing communications, Paul Williams, PR, public relations, remark-able, remarkable, SEO, social media, What's Next DC | Categories: Integrated Media Services, Media Relations, Multicultural Outreach, Online Marketing, Social Marketing
One comment | Share: Share I enjoy Google’s Doodles – the daily updates to their logo – and especially those that are more inventive and off-the-wall. My nerdy, ten-year-old self rejoices at their hidden inclusion of the Triforce from Nintendo’s Zelda games, which serves as just one example of how creative the Google team can be. But last week’s [...] May 28th, 2010 | Tags: Bandai, communications, creativity, Google, imagination, Namco, Online Marketing, online media, online strategy, PAC-MAN, PR, public relations | Categories: Advertising & Promotion, Media Relations, Online Marketing
Leave a comment | Share: We’ve seen incredible advances in the communications profession over the past two decades, but are we sharing enough about what we’ve done wrong? When we see a story about a PR failure, do we applaud the risk-taker, or are we simply grateful that we were spared the same [...] March 26th, 2010 | Tags: audience research, best practices, communications, creativity, ethics, failure, innovation, lessons learned, marketing, mistakes, PR, public relations, Social Marketing | Categories: Strategic Planning
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