The King’s Blog


King George VI May 1939 via Wikimedia Commons

One of the movies receiving accolades, if not awards, at the Oscars on Sunday is “The King’s Speech.” No spoiler alert is needed to tell you that the movie is about how King George VI, who stammers, prepares for a pivotal speech. The king can’t just […]

A Year of InSites: Twitter Is Ushering In an Era of Micro-News


A couple of weeks ago, I took a day trip to New York City using one of those low-cost bus services. As the day wound down, I tried to check the bus company’s website for my departure time, but it wouldn’t load. I immediately searched the company name and “NYC” on my smart phone […]

WDJBD: What Did JetBlue Do?


By now, unless you’ve been living in a cave, you’ve heard about JetBlue flight attendant Steve Slater. There’s even a Facebook page dedicated to him, “WWSSD” (“what would Steve Slater do?”).  As a communicator, I think the better question is “WDJBD” – what did JetBlue do?

Steve Slater tapped into some zeitgeist that combined people’s […]

Using Social Media as a Listening Post During Brand Crises


Even for those who don’t own a Toyota vehicle, car drivers (and passengers) have been fascinated by Prius’ brake failure problems and resulting recall and federal investigation. Product recalls pose enormous PR and reputation management challenges for communicators. History gives us great examples of crisis communication successes, such as Tylenol recall in 1982, as […]