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Share I am often asked how communications can be used to “spin” a crisis. The truth is that it can’t. Often we communicators remind those we counsel that the best reaction in a crisis is to be your own best self. No evasion, no excuses. This video of a general in the Australian army reacting to a [...] June 18th, 2013 | Tags: communications, communicator, crisis, crisis management, PR, public relations | Categories: Strategic Planning
Leave a comment | Share: Share Do you have what it takes to start your own PR firm? Here’s 5 important things to consider before starting your own PR agency. Facebook recently announced they will integrate clickable hashtags for users to utilize when posting content. Source: ABC News-Online Burger King faces PR mess in razor blade mishap. Can you say “crisis management?” Is it possible [...] June 14th, 2013 | Tags: ads, communications, communicator, crisis, crisis management, Facebook, hashtags, media, PR, PR agency, public relations, Purple Round-up, social media | Categories: Advertising & Promotion, Integrated Media Services, Media Relations
Leave a comment | Share: Share Even for those who don’t own a Toyota vehicle, car drivers (and passengers) have been fascinated by Prius’ brake failure problems and resulting recall and federal investigation. Product recalls pose enormous PR and reputation management challenges for communicators. History gives us great examples of crisis communication successes, such as Tylenol recall in 1982, as [...] March 22nd, 2010 | Tags: audience outreach, brand management, communication, crisis communications, crisis management, Facebook, PR, public relations, recall, reputation management, research, social media, Social Media Insider, Toyota, Toyota Conversations, transparency, TweetMeme, Twitter, YouTube | Categories: Online Marketing, Social Marketing, Strategic Planning
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